Twitch to Collaborate on New Helmet Graphics
for Bell’s MX-9 MIPS
SCOTTS VALLEY, CA – March 15, 2018 – (Motor Sports Newswire) – Bell Helmets, an industry leader in innovative head protection, today announced the signing of freestyle motocross legend, Jeremy “Twitch” Stenberg. Bell and Stenberg will collaborate on new limited-edition MX-9 MIPS graphic designs set to debut early next year. In addition, Stenberg will play an integral role in future motocross and V-Twin culture campaigns from Bell.
“We are very excited to have someone as renown and accomplished as Twitch – one of the industry’s true icons – joining the Bell family,” said Chris Sackett, Vice President of Bell Helmets. “Twitch brings an incredible combination of riding expertise and creativity, and his collaborative input and signature style will be key to developing dynamic new designs that are certain to resonate with core riders.”
Stenberg is among the original innovators and leaders in the sport of freestyle motocross and has been instrumental in the its development and success. Along his storied career Stenberg has achieved great success including amassing 17 X Games medals, six of which were gold. Stenberg will bring this vast experience to Bell, where he will not only be wearing the helmets, but will have the opportunity to assist in the creation of new graphics and provide input that will be invaluable to future product design.
“I’ve always liked the look of Bell helmets. Growing up my dad always told me they were the safest helmet you could ever put on your head, so whenever I didn’t have a helmet partner, I went out and bought a Bell helmet,” said Stenberg. “Now, to collaborate with them and be a part of the company, I couldn’t be happier.”
MIPS, or Multi-Directional Impact Protection System, is a technology that was first used by Bell in its bicycle helmets before being introduced to powersports helmets in 2016. MIPS, which is designed to manage energy from rotational and angular impacts, uses a slip-plane system that moves inside the helmet, mimicking the brain’s own protection system. This system allows the head to slide independent of the helmet during the most critical milliseconds of impact, thus reducing the violence to the brain which significantly reducing the risk of a serious brain injury.
Founded by Roy Richter in the garage of a Southern California speed shop in 1954, Bell redefined the racing helmet and in doing so spawned an entire industry. The company is synonymous with protection and progression, and for over 60 years champions in auto, motorcycle and bicycle competitions all over the world have used its helmets. Purpose built, Bell has set the standard for excellence and innovation with nearly every advancement in safety on the list of helmet “firsts.” The Scotts Valley, California company was acquired by Vista Outdoor in April 2016. Bell is online at www.bellhelmets.com.
Source: Bell Helmets