The new entertainment area will fully showcase the Ducati brand with an immersive experience that will include rides, showroom, an apparel and merchandising shop and promotional activities within the park.
MADRID, SPAIN – November 28, 2017 – (Motor Sports Newswire) – Parques Reunidos, one of the world’s leading leisure park operators, and Ducati, one of the most iconic motorcycle manufacturers in the world, have signed an agreement to develop Ducati World at Mirabilandia. Mirabilandia, located in the Emilia-Romagna region – where Ducati brand was born—is the second largest theme park in Italy as well as the second most visited park in Parques Reunidos’ portfolio.
Mirabilandia’s visitors will be able to enjoy this exclusive and innovative Ducati experience, and will reach new adrenaline levels through their excitement for Ducati motorcycles. This thrilling project will occupy an area of approximately 35,000 m2, and is expected to open to the public in 2019.
Ducati World will transform Mirabilandia with the power of the first area themed after a motorcycle brand. It will attract motorcycle fans both from Italy, a country famous for its automotive culture, and from abroad, thanks to a variety of attractions that will engage the public with a real motorcycling experience. The park will incorporate the latest technologies; among the projected attractions there will be a new generation roller coaster that will replicate the experience of riding on a motorcycle. There will also be simulators, virtual reality, and children’s attractions. The agreement with Ducati also envisions a showroom where visitors will find the most iconic Ducati models. Similarly, visitors will be able to learn about motorcycling history and about the socio-cultural context in which the Italian brand has grown through the 90 years it has been operating.
To top it all, the park will also include a Ducati shop, where visitors will have the opportunity to buy all sorts of official Ducati and Ducati Scrambler merchandise; and themed restaurants.
Mirabilandia is located on the Adriatic Riviera, near Ravenna, and at the heart of one of the most prosperous and most touristic regions in Italy. The park offers a wide variety of shows and attractions, including the Caribbean-themed water park, Mirabeach, and a number of theme areas such as Route 66, Bimbopoli, Dinoland, Far West Valley, and AdventureLand. With an ample offer, cared-for facilities, and location in a natural environment, Mirabilandia has become the entertainment complex of reference in Italy.
For Fernando Eiroa, CEO of Parques Reunidos, “This partnership and investment will transform Mirabilandia, empowering the park to attract visitors from all over the world. Ducati World continues the Italian strong tradition for sports and automotive and provides an engaging and innovative experience for motorcycling fans. Ducati is a global brand with a great reputation, as well as a strong local presence.”
“Ducati World will give visitors a chance to live an exciting journey inside the Ducati brand,” stated Alessandro Cicognani, Ducati Licensing and Corporate Partnership Director. “Thanks to this agreement, together with Parques Reunidos we’re developing the first motorcycle themed area in an Italian amusement park. Mirabilandia’s location, at the heart of the Motor Valley, adds further value to this project dedicated to fun.”
About Parques Reunidos
Parques Reunidos is one of the world’s leading leisure park operators. The company portfolio comprises 61 assets (amusement parks, animal parks, aquatic parks, family entertainment centers and other attractions). Parques Reunidos is present in 14 countries in the Americas, Europe, Middle East and Asia, receiving approximately 20 million visitors per year. For more information regarding Parques Reunidos, please visit: http://www.parquesreunidos.com
Mirabilandia is the largest amusement Park in Italy, with a total surface of 850.000 sqm and 47 attractions. Among the most famous and breath-taking attractions there are: Katun, the longest inverted coaster in Europe, iSpeed, the highest and fastest launch coaster in Italy and Divertical, the highest water coaster in the world. Among the attractions for family fun there are: Far West Valley – built in 2016 – the themed area dedicated to the far west time and Dinoland, the largest area in an amusement Park in Italy dedicated to the dynos world. Not to be missed, the large shows program, featuring among the others “Grosso Guaio a Stunt City”, the number one stunt show in Europe, with the highest loop, 15mt of height, ever performed in an amusement Park. Mirabilandia also includes, Mirabeach, its beautiful and fun water park. In 2017 season the park added a Virtual Reality experience to its family dual-tracked roller coaster Master Thai.
Ducati Motor Holding S.p.A. – A Sole Shareholder Company – A Company subject to the Management and Coordination activities of AUDI AG
Founded in 1926, since 1946 Ducati has been manufacturing sport-inspired motorcycles characterized by high-performance Desmodromic engines, innovative design and cutting-edge technology. With its factory located in Bologna’s Borgo Panigale district, in 2016 Ducati celebrated 90 years since it was founded. The model range covers several market segments with the following families: Diavel, Hypermotard, Monster, Multistrada, SuperSport and Panigale. In 2015 Ducati presented the Ducati Scrambler: a new brand made of bikes, accessories and apparel that provide the last word in creativity and self-expression. These authentic icons representing what the world knows as “Made in Italy”, together with an extensive range of associated accessories and technical and lifestyle apparel, are distributed in 90 countries globally. Breaking all records for the company, in 2016 Ducati delivered to customers 55,451 bikes to customers. Ducati competes in both the World Superbike and MotoGP World Championships. In Superbike, Ducati has won 17 Manufacturers’ titles and 14 Riders’ titles. Ducati has been competing in MotoGP since 2003, winning both the Manufacturers’ and Riders’ titles in 2007.
Source: PARQUES REUNIDOS SERVICIOS CENTRALES S.A