PARTNERS IN SUCCESS – Adwave & NPDA Bring Commercial Capabilities To Dealers

FALL CHURCH, VA – June 11, 2025 – (Motor Sports NewsWire) – As part of its membership package and growth initiative, the National Powersports Dealer Association premiered Powersports World TV at its recent DealerConnect national convention. As we all know, TV advertising is a powerful tool, but many dealerships can’t afford it or don’t have the time to figure out how to get a commercial on TV.

“As great a job as dealers do, there are huge barriers in TV advertising,” concedes NPDA’s Growth Committee Chair Bob Althoff. “Producing a TV commercial, hiring an ad agency, targeting and buying media, all demand significant time, cost and knowledge.” For these reasons, the Dealer Association has partnered with the experts at Adwave to knock down the barriers to entry.

“With technology and innovation at our core, our team of AdTech, AI, Behavioral Science and TV veterans are passionate about breaking down these barriers and opening the gates for businesses of any size to leverage the power of TV advertising,” explains Adwave Co-Founder and CEO David Naffis.

Adwave creates TV commercials informed by the latest insights from behavioral science that are powerful and designed to deliver a brand’s message effectively. “Our expertise in TV advertising simplifies the media buying process and gets your ad on your customers’ favorite shows just a few clicks.”

According to Naffis, Adwave’s mission is the full package of ad generation and getting your ad on TV, all in just minutes… and minimal cost to NPDA dealers! Membership really does have its privileges! Stay tuned… or better yet, dial in your dealership’s TV ads now:  https://www.adwave.com

About Adwave

TV advertising is powerful. But many businesses can’t afford or don’t have the time to figure out how to get a commercial on TV. Adwave enables any business anywhere to make a commercial for free and air it in minutes! We believe that every business, regardless of size, should have access to powerful advertising tools that drive growth and visibility. Our vision is to level the playing field, making TV advertising accessible, effective, and easy to use for all brands and businesses.

About the National Powersports Dealer Association (NPDA)

The National Powersports Dealer Association (NPDA) was founded in 2021 to support franchised and independent powersports dealers by providing specialized services, products, programs, and education. The NPDA advocates for dealer interests and works to foster a professional, profitable, and sustainable powersports industry.

Mission Statement

The NPDA empowers franchised and independent powersports dealers through services, products, programs, education, and advocacy—amplifying dealer voices to build a stronger, more successful, and more professional industry. NPDA.org

About DealerConnect 2025

DealerConnect, September 21-23, 2025 is the National Powersports Dealer Association’s premier annual event, bringing together franchised and independent dealers from across the country for two and a half days of education, networking, and industry insight. Hosted at the Hilton Columbus Downtown in Ohio, DealerConnect features an all-star lineup of speakers, targeted workshops, and opportunities to connect with peers, partners, and thought leaders. Designed to fuel dealership growth and profitability, DealerConnect is where the powersports retail community comes together—bigger, better, and stronger than ever.

Source: National Powersports Dealer Association 

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