Rocky Mountain ATV/MC to Attend 2025 AIMExpo to Showcase Dealer Program and Lineup of Proprietary Brands and Products

IRVINE, CA – November 20, 2024 – (Motor Sports NewsWire) – Rocky Mountain ATV/MC will be returning once again as an exhibitor for the 2025 AIMExpo Powersports Tradeshow in Las Vegas, Nevada, on February 5-7, 2025.

After nearly 40 years in the industry, Rocky Mountain ATV/MC understands the need for innovation and progression to keep up with the ever-evolving world of powersports. That is why they are continually developing cutting-edge products that meet the needs of the growing capabilities of the newest machines on the market. With categories such as UTV tires and wheels, dirt bike and dual sport/ADV tires, UTV and dual sport/ADV bolt-on accessories, electric dirt bike gear and accessories, tools, top-of-the-line racewear, rider accessories, and more represented from brands like Tusk and MSR, Rocky Mountain ATV/MC will have the most up-to-date products and catalogs on display to let dealers at the AIMExpo examine and experience the product qualities and features hands-on.

Rocky Mountain ATV/MC will also be highlighting their Dealer Program, a program that offers dealers the availability of deeply discounted rates on thousands of top-of-the-line industry products. With the largest inventory of in-stock off-road parts and accessories, fast processing and shipping times, and state-of-the-art software for easy dealer access and distribution, the Rocky Mountain ATV/MC Dealer Program is one of the best in the industry.

Rocky Mountain ATV/MC will be offering dealers an expedited upgrade to premium status in the Dealer Program during the AIMExpo. Dealers that sign up for the program with Rocky Mountain ATV/MC during the expo will automatically be moved to the top-tier dealer account, which gives the steepest discount and the best margins for businesses. No signup fee is required, and dealers will be able to enroll in the program by simply scanning their event badge.

“As a company of powersport enthusiasts, we know how important it is not only to continually innovate and produce relevant, quality products, but to quickly and efficiently get those products into the customers’ hands,” says Shane Burningham, CEO of Rocky Mountain ATV/MC. “Dealers are a key part of that, and the AIMExpo is a great space to showcase our newest products to dealers and industry leaders and to be able to make those face-to-face connections and build relationships. We are looking forward to seeing everyone there!”

“Dealers attend AIMExpo to find new and more efficient ways to run their business in a crowded marketplace.  We’re happy to see RMATVMC take advantage of the AIMExpo platform to not only connect with their current dealers but also engage with, and sign on new retailers.” said Cinnamon Kernes, VP of Market Expansion, Motorcycle Industry Council. “Being able to provide brick-and-mortar outlets solutions that will allow them to better serve their customers, more effectively compete in the e-commerce arena, and recognize increased margins are key to a dealer’s success”

As the premier online retailer of parts, accessories, gear, tires, and tools for dirt bikes, ATVs, UTVs, and dual sport/ADV bikes, Rocky Mountain ATV/MC is dedicated to continually improving and offering the best dealer program and service in the powersports industry.

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About Rocky Mountain ATV/MC

Rocky Mountain ATV/MC is the trusted online source for high quality riding gear, parts, and accessories for dirt bikes, electric dirt bikes, ATVs, UTVs, and dual sport/ADV bikes. 100% employee-owned and operated, Rocky Mountain ATV/MC has provided low prices and unparalleled customer service for over 39 years.

ABOUT AIMEXPO

The American International Motorcycle Expo is North America’s largest powersports trade show with global reach. The Motorcycle Industry Council hosts this exposition on an annual basis to help Connect, Engage, and Unite the industry to address the opportunities and challenges in the powersports industry. AIMExpo 2025 will be held in Las Vegas at the world-famous Las Vegas Convention Center from February 5-7, 2025. For additional information, please visit www.aimexpousa.com.

ABOUT THE MOTORCYCLE INDUSTRY COUNCIL

The Motorcycle Industry Council, under its marquee market expansion brand, Ride With Us, is working to introduce everyone to the incomparable thrill of riding a motorcycle. The MIC is a not-for-profit trade association representing motorcycle manufacturers, distributors, aftermarket companies, dealers, retailers, and a variety of related organizations providing vital support to the powersports industry. The MIC advocates for fair policy and regulatory environments, works to deliver valuable data to the industry, and strives to bring the joy of riding to everyone, everywhere. Established in 1914, the MIC is headquartered in Irvine, Calif., with a government relations office in metropolitan Washington, D.C. Keep up with the industry association on X @followMIC, online at MIC.org, and through the weekly MIC RideReport. For more information on MIC membership, visit www.MIC.org.

Source: AIMExpo

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