CELEBRATING THE ORIGINAL DAREDEVIL: Triumph Unveils Two New Rocket 3 Evel Knievel Limited Editions

• Triumph Motorcycles to release 500 individually numbered Rocket 3 Evel Knievel Limited Editions in 2025
• Exclusive design scheme featuring a handcrafted full chrome tank with iconic stars and stripes graphic
• Bespoke Evel Knievel branded details and exclusive collector’s edition book
• Explosive performance from the world’s largest production motorcycle engine

ATLANTA, GA – November 12, 2024 – (Motor Sports NewsWire) – Triumph Motorcycles has unveiled two new Limited Edition Rocket 3 motorcycles, celebrating the legendary partnership between Evel Knievel and Triumph. Offering riders a rare opportunity to own a piece of daredevil history with a record-breaking pedigree, Triumph will be making just 500 of these special motorcycles available around the world.

The new Rocket 3 R and GT Evel Knievel Limited Editions honour the enduring relationship between Triumph and Knievel, from his first televised performance riding a Bonneville T120, to his breakthrough leap over the fountains at Caesars Palace.

Featuring stunning full chrome fuel tanks, the Limited Editions take inspiration from Knievel’s iconic white jumpsuit, adorned with Knievel’s iconic stars and stripes graphic on a crisp white base. The matching rear bodywork and contrasting matt Sapphire Black panels, are paired with statement leather seats featuring a gold-embroidered Evel Knievel signature logo, creating a bold, impressive look.

Each bike features a unique start-up screen animation and individually numbered black and gold cam cover plate, laser-etched with the Evel Knievel signature logo. Every owner will also receive an exclusive collector’s edition hardback book telling the story of Evel Knievel and his Triumphs, individually numbered to match their bike.

The Rocket 3 R and GT, with their record-breaking 2500cc engines, deliver power, performance and agility worthy of the world’s most famous daredevil motorcyclist. As well as generating a phenomenal 225Nm of torque and 182PS at 7000rpm, the Limited Editions benefit from a lightweight aluminium frame, high-specification suspension components, and top-tier braking performance, delivering effortless response and handling.

Rocket 3 GT Evel Knievel Limited Edition

Rocket 3 R Evel Knievel Limited Edition

Triumph Motorcycles’ Chief Commercial Officer Paul Stroud said: “Evel Knievel performed many stunts on Triumph motorcycles during the 60’s, but his jump at Caesar’s Palace on a T120 TT, was the moment he created a legend that has inspired generations of fans. Working with the Knievel family, we have created two striking Limited Editions that are as spectacular on the road as Evel Knievel was in his heyday. With just 250 of each model available globally featuring beautiful Knievel design touches and with a specially commissioned book celebrating his achievements with Triumph, these Rocket 3 Limited Editions will appeal to collectors, fans and the thrill seekers among us.”

DISTINCTIVE DESIGN AND PREMIUM FINISHES

The iconic red, white, and blue colour scheme which incorporates America’s stars and stripes, adorns the stunning chrome fuel tank, and continues on to the front mudguard, where it has been incorporated into a new EK graphic, while elegant gold signature graphics embellish the radiator cowls.

The exclusive colour scheme, with Pure White accents, and contrasting Matt Sapphire Black panels on the flyscreen, headlight bowl, mudguards, side panels, and rear bodywork, highlights the bike’s powerful presence. The premium leather seat features a gold-embroidered Evel Knievel signature and inset brushed aluminium Triumph badge, while a custom Knievel-branded start-up screen animation provides a bespoke welcome every time the 2,500cc triple fires up.

Every owner will also receive an exclusive, collector’s edition hardback book, specially commissioned by Triumph, telling the remarkable story of Evel Knievel and his iconic connection with the brand. Written by renowned author and Knievel expert Stuart Barker, each book will be individually numbered to match the bike and signed by Triumph CEO Nick Bloor – a prized collectable in its own right for any fan of Triumph and Knievel.

ULTIMATE PERFORMANCE AND UNMATCHED PRESENCE

Riders can choose between the Limited Edition Rocket 3 R, with its bold muscle-roadster stance providing optimum power and control, or the Rocket 3 GT, which adds a more relaxed riding position and generous pillion accommodation.

Both are powered by the world’s largest production motorcycle engine and this raw power translates into exhilarating acceleration and an unforgettable ride experience. The distinctive triple-exit silencers further enhance the presence of both motorcycles, producing a deep, resonant exhaust note that complements its muscular performance and amplifies its commanding road presence.

PHENOMENAL HANDLING

Harnessing the Rocket’s impressive performance to deliver a controlled and compliant ride are large 47mm diameter Showa forks, adjustable for rebound and compression damping. At the rear is a Showa monoshock RSU with piggy-back reservoir, fully adjustable for preload, rebound and compression damping.

Exceptional stopping power is provided by top-specification radial Brembo Stylema brake calipers with twin 320mm discs. These lightweight, compact, and high performing calipers offer great airflow for pad cooling during spirited riding. The Brembo M4.32 four-piston radial monobloc rear caliper and 300mm rear disc is bigger and more powerful than the front brake setup on many bikes, helping to provide massive stopping power. The Rocket 3 R and GT Evel Knievel Limited Editions retain full Optimised Cornering ABS functionality.

DISTINCT ERGONOMICS

Each Rocket offers a distinct feel and personality, due to key differences in their ergonomics. The Rocket R’s roadster rider position and handlebar placement is designed to create a purposeful and engaging ride. The GT has a slightly more swept back set-up with a 125mm difference in grip position versus the R, for a more upright riding position.

Each model also gets its own dedicated seating set-up. The Rocket 3 R has a roadster rider and pillion seat with a 773mm seat height, offering comfort, low-speed confidence and manoeuvrability. Designed for enhanced comfort on longer rides, the Rocket 3 GT Evel Knievel Limited Edition offers greater touring comfort with more generously padded leather rider and pillion seats, with matching leather pillion backrest, ensuring both comfort and style for the passenger. The seat height for the GT is just 750mm, further improving rider confidence.

The biggest difference between the two models is the footpeg positions. The R has mid-foot controls, with two settings that offer 15mm of vertical adjustment, to cater for every size of rider, delivering a natural and sporty riding position. The GT has feet forward foot controls giving a more laid-back cruiser feel, with three horizontal position settings offering 50mm of adjustment, to provide the most comfortable position for long rides. Both R and GT models have innovative, neat, retractable pillion footrests.

Amplifying the bikes’ aggressive stance and attitude, both Rocket 3 Limited Editions have twin LED headlights with the Triumph maker’s mark triangle and signature shaped daytime running lights (DRL)*. There are LED indicators, rear light and number plate light, delivering a really distinctive light signature maintaining the Rocket 3’s strong road presence even at night.

GENEROUSLY EQUIPPED
Intuitive rider-focused technology allows riders to confidently exploit the Rocket 3 R and GT epic performance potential.

Ride-by-wire enhances rideability, safety and control, while the Rocket’s high-performance gearbox is engineered with helical cut gears to transmit the huge torque to the rear wheel smoothly. The Torque Assist clutch helps riders shift up and down the six-speed box with satisfying speed and smoothness, while a Triumph Shift Assist quickshifter is available as an accessory fit for both models.

Both models feature optimised cornering ABS and traction control for enhanced stability, improving both straight line and cornering, acceleration and braking. Hill Hold prevents the bike rolling backwards and applies the rear brake until sensing the rider is starting to move off. Both come equipped with four riding modes, road, rain, sport and rider-configurable, which adjusts the throttle map and traction control settings.

The electronic cruise control system is fitted as standard as well. Activated by a single press of the button, the speed can be set and adjusted up or down in 1mph increments, as well as be resumed with just one touch.

Both models feature a high functionality full colour TFT set-up with a five-way back-lit joystick. This has a minimal stylish design with two information layout design themes, and the adjustable instrument angle set-up provides optimum visibility for every height of rider. The rider can even personalise the start-up screen message with their name.

Adding extra security, both bikes have standard fit keyless ignition and steering lock, which can be disabled. The key fob can also be turned off to prolong battery life and increase security. Plus, there’s a USB charging socket in a dedicated compartment under the seat, where devices can be kept safe and dry while charging.

LIMITED EDITION WITH EXTRA PERSONALISATION

With over 50 Genuine Triumph Accessories to add comfort, practicality, style and security, riders can customise their Limited Edition Rocket to make it truly bespoke. Owners can choose from interchangeable R and GT foot controls, rider and pillion seats for tailored ergonomics, plug and play technology for greater convenience, styling parts to customise the look and luggage solutions for longer rides.

ON THE ROAD

Arriving in dealerships from March 2025, the new Rocket 3 R Evel Knievel Limited Edition will be available from £25,495 OTR, while the Rocket 3 GT Evel Knievel Limited Edition will be £26,195 OTR. Customers can place an order or find out more at triumphmotorcycles.co.uk.

THE MAKING OF A LEGEND – EVEL KNIEVEL

Robert Craig “Evel” Knievel (October 17, 1938 – November 30, 2007) was an iconic American motorcycle stunt performer and showman, performing ramp-to-ramp motorcycle jumps during a career that took him from rural county fairs to sold-out stadiums.

To many generations of fans, he was more than just a stuntman—he was a symbol of daring and adventure, and Triumph motorcycles played a pivotal role in his rise to fame. Knievel performed some of his most iconic jumps on a Triumph Bonneville, including his first televised stunt and the infamous 1967 Caesar’s Palace fountain jump, which cemented his global fame. During 1967 and 1968, Knievel exclusively rode Triumphs, recognizing their superior handling and reliability for his dangerous feats.

Evel’s iconic name supposedly came about after a police chase in 1956 in which he crashed his motorcycle. Taken to jail on a charge of reckless driving he was placed in a cell next to one William Knoffel. Knoffel was well known as ‘Awful Knoffel’ (rhyming ‘awful’ with ‘Knoffel’), and at roll call the guard referred to Knievel as ‘Evil Knievel’. Evel adopted the tag and chose the misspelling to match his last name… and because he didn’t want to be considered ‘evil!’

Performing more than 175 jumps during a career that took him from rural county fairs to sold-out stadiums, Knievel went toe-to-toe with danger and lived to tell the tale.  He is recognised by Guinness World Records as having broken or re-broken more bones than any person in history, with the total listed at 433 (although this is likely exaggerated), and he would spend years of his life in hospital.   But despite failed jumps, crashes, and multiple broken bones, he always rose to perform again.

Evel Knievel has left a remarkable legacy behind him. He inspired an entire generation of kids to jump their pushbikes over ramps and, later, to progress onto motorcycles. In fact, most of today’s top stunt performers and extreme sports athletes credit Evel Knievel as an inspiration.

In every kid who pops a wheelie on their pushbike, in every motorcyclist who guns the throttle, the spirit of Evel Knievel lives on.

EVEL KNIEVEL AND TRIUMPH

In 1967, Knievel finally received national exposure with his first appearance on ABC’s ‘Wide World of Sports’ jumping a 650cc Bonneville T120 over 15 cars at Ascot Park Speedway in Gardena, California.

During 1967 and 1968 Evel Knievel exclusively rode Triumphs, provided by Johnson Motors in Los Angeles. He made at least 15 jumps all over America first over cars and then on to the longest attempt of his entire career – 141 feet over the Caesar’s Palace fountains in Las Vegas.

In 1978, Knievel opted to ride a Triumph again for what would prove to be his final public appearances, this time on a 750cc Bonneville T140. By that point, Knievel was too badly injured to make jumps, so instead he would perform wheelies and act as master of ceremonies, while other stuntmen and women provided the thrills and spills. His final public performance was in Puerto Rico in March of 1980, meaning Evel Knievel saw out his career on a Triumph – the same manufacturer with whom he had originally made his name.

ASCOT PARK SPEEDWAY – FIRST TV PERFORMANCE

Evel Knievel got his first breakthrough when ABC’s ‘Wide World of Sports’ agreed to film him jumping over 15 cars at Ascot Park Speedway in Gardena, Southern California.

The jump marked the first time Knievel had ever appeared on national television, with the footage airing two weeks after the jump.  On March 25, 1967, American TV audiences got to see Evel Knievel jumping his Triumph Bonneville for the very first time.

The Ascot jump predated Evel’s now iconic white jumpsuit and cape. Instead, he wore yellow and black leathers, but he would return to Ascot a few months later to jump 16 cars – this time sporting a white jump suit for the first time.

COLOR ME LUCKY

Eight months on from Gardena, Evel Knievel shot to worldwide fame overnight after attempting to leap over the fountains at Caesar’s Palace in Las Vegas on a Triumph Bonneville T120 called ‘Color me Lucky’.

Ahead of the New Year’s Eve festivities, thousands gathered outside the casino on December 31, 1967, to watch the attempt. After soaring 141 feet over the fountains, Knievel lost control of his Bonneville on landing and crashed spectacularly, horrifying the spectators.

Knievel suffered a concussion, multiple broken ribs, a broken left hip, a crushed pelvis, a broken jaw, and a broken nose. “I was hurt real bad,” he said. After spending 29 days in a coma, Knievel woke to discover that he was internationally famous, and that his life would never be the same again.

ROCKET MAN: THE SNAKE RIVER CANYON JUMP

Of all the outrageous stunts Evel Knievel performed, the most spectacular was his attempt to leap over the 500m (more than a quarter-mile) wide Snake River Canyon in Idaho, using a steam-powered rocket he dubbed the X-2.

But long before the X-2 was built, Evel had planned to make the jump on a heavily modified Triumph Bonneville T120 he referred to as the ‘Skycycle’. The original idea had been to jump over the Grand Canyon, and a mocked-up Triumph was shown at events to drum up publicity for the jump. The dummy Bonneville was fitted with four-foot delta wings, a seatbelt, a parachute, and two jet booster engines.

Permission for the Grand Canyon stunt was refused by the National Park Service. So, after flying over it one day, Knievel switched his attention to the narrower, but still imposing, Snake River Canyon instead.  Even so, it became apparent that it would take a different kind of vehicle than a conventional motorcycle to make such a huge jump. Never one to give up, Knievel adapted his plans and, along with US-Navy rocket engineer Bob Truax, developed a super-heated, steam-powered rocket – Knievel dubbed it the Skycycle X-2.

On September 8, 1974, after months of hyperbole, Knievel pressed the launch button and shot up a ramp, set at a 56-degree angle, hoping to reach a maximum speed of 394mph five seconds into the flight, before both he and his Skycycle X-2 drifted down to safety on the other side of the canyon with the use of parachutes. It was one of the most spectacular, and dangerous, stunts ever attempted… but, ultimately, it failed. The rocket’s drogue parachute deployed on take-off, causing Knievel and the Skycycle to lose control. The world watched on in horror as Knievel disappeared into the canyon, not knowing if he was alive or dead.

Miraculously, he crash-landed against a rocky outcrop a few feet from the river in which he would surely have drowned, surviving the crash relatively unhurt, and was picked up by a rescue team.

The Snake River Canyon stunt proved to be a major catalyst of Evel Knievel’s remarkable career. Although he would complete many more successful jumps, he would never again attempt anything so outlandish, nor on such a massive scale.  But, by then, his legacy was well and truly established and just like James Dean, Steve McQueen and Marlon Brando before him – he had helped thrust motorcycling into the heart of popular culture worldwide.

In 2024, as part of the celebrations marking the 50th anniversary of the Snake River Canyon attempt, Evel’s son Kelly and stunt legend Robbie Madison led the anniversary parade through Twin Falls, Idaho on two special tribute machines, a Bonneville T120 and a Rocket 3 painted in a one-off scheme inspired by Evel’s original ‘Color me Lucky’ Caesar’s Palace Triumph.

SPECIFICATION: ENGINE

ENGINE & TRANSMISSION	ROCKET 3 R AND GT
Type	Liquid-cooled, inline 3-cylinder, DOHC
Capacity	2,458 cc
Bore	110.2 mm
Stroke	85.9 mm
Compression	10.8:1
Maximum Power	182 PS / 180 bhp (134 kW) @ 7,000 rpm
Maximum Torque	225 Nm (166 lbft) @ 4,000 rpm*	*for China @3,250 rpm
Fuel System	Ride-by-Wire, fuel injected
Exhaust	Stainless steel 3-into-1 headers with 3 exit silencer
Final Drive	Shaft drive, bevel box
Clutch	Wet, multi-plate, hydraulically operated, torque assist
Gearbox	6 Speed

SPECIFICATION: CHASSIS

CHASSIS	ROCKET 3 R AND GT
Frame	Full aluminium frame
Swingarm	Single sided, cast aluminium
Front Wheel	17 x 3.5-inch cast aluminium
Rear Wheel	16 x 7.5-inch cast aluminium
Front Tyre	150/80 R17 V
Rear Tyre	240/50 R16 V
Front Suspension	Showa 47mm upside-down 1+1 cartridge front forks, compression and rebound adjustment, 120mm wheel travel
Rear Suspension	Fully adjustable Showa piggyback reservoir RSU with remote hydraulic preload adjustment, 107mm wheel travel
Front Brakes	Dual 320mm discs, Brembo M4.30 Stylema® 4-piston radial monobloc calipers, Optimised Cornering ABS
Rear Brakes	Single 300mm disc, Brembo M4.32 4-piston monobloc caliper, Optimised Cornering ABS

SPECIFICATION: DIMENSIONS AND WEIGHTS

DIMENSIONS & WEIGHTS	ROCKET 3 R	ROCKET 3 GT
Length	2365 mm (93.1 in)
Width (Handlebars and fittings)	920 mm (36.0 in)
Height Without Mirrors	1125 mm (44.3 in)	1183 mm (46.6 in)
Seat Height	773 mm (30.4 in)	750 mm (29.5 in)
Wheelbase	1677 mm (66.0 in)
Rake	27.9 °
Trail	134.9 mm (5.3 in)
Wet weight	317kg	320kg
Fuel Tank Capacity	18.0 litres (4.76 US gal)

SPECIFICATION: CONSUMPTION AND EMISSIONS (EU)

FUEL CONSUMPTION AND EMISSIONS	ROCKET 3 R AND GT
Fuel Consumption	42.8 mpg (6.6 l/100km)
CO2 Figures	152 g/km
Standard	EURO 5b Fuel consumption and emissions figures are measured according to the World Motorcycle Test Cycle (WMTC) under specific test conditions and provided for comparison purposes.  Actual fuel economy may vary depending on factors such as riding style, accessory fitment, rider and pillion weight and tyre pressures, as well as external environmental conditions.

– END –

For further information contact:
Lisa Jones, Global PR, and Events Manager at lisa.jones@triumph.co.uk

Notes to Editors

ABOUT TRIUMPH

• First established in 1902, Triumph Motorcycles celebrated 120 years of motorcycle manufacture in 2022. For more than three decades, Triumph Motorcycles has been based in Hinckley, Leicestershire, and has produced iconicbikes that perfectly blend authentic design, character, charisma, and performance.

A GLOBAL BRITISH SUCCESS STORY

• With more than 84,985 motorcycles delivered in calendar year 2023, and more than 800 dealers across the world in 2024, Triumph is the largest British motorcycle manufacturer.
• Triumph currently employs around 3,000 personnel worldwide and has subsidiary operations in the UK, North America, France, Germany, Spain, Italy, Japan, Sweden (Scandinavia), Benelux, Brazil, China, and Thailand as well as a network of independent distributors. Triumph has manufacturing facilities in Hinckley, Leicestershire, and Thailand plus CKD facilities in Brazil and India.

A WORLD-CLASS RANGE

• With a laser-sharp focus on what riders across the world are looking for, a passion to deliver the perfect ride for every customer, and attention to detail that delivers the highest quality motorcycles, Triumph offers a growing range of category-leading motorcycles spanning Modern Classics, Roadsters and Adventure bikes. From the accessible Speed 400cc TR series to the Rocket 3 Storm with its record-breaking 2500cc engine, every model exemplifies Triumph’s iconic style, quality and performance.
• Delivering a fun, agile and confidence-inspiring ride for riders of all ages and experience levels, the Speed 400 and Scrambler 400 X launched in 2023 with a brand-new single engine platform (TR Series), representing incredible value for money and bringing Triumph to a whole new generation of riders.
• The Modern Classics feature Triumph’s legendary Bonneville twin engine. Famously named to celebrate Triumph’s 1956 land speed record on the Bonneville Salt Flats in Utah, USA, the Bonneville was the original British superbike and a race-winner straight out of the crate, chosen by famous motorcyclists of the past for its handling, style, and character. Now, the Bonneville family has evolved, with rider-focused technology and cool custom style. The range includes the Bonneville Bobber, Speedmaster, Thruxton RS, Speed Twin 900, Speed Twin 1200, Scrambler 900, Scrambler 1200 and the iconic Bonneville T120 and T100.
• The Roadsters start with the agile and popular Trident 660 and sporty Daytona 660 then the Street Triple 765, and finally the Speed Triple 1200 RS and RR.
• For adventure riders, Triumph has a complete line-up of epic Tigers, starting with the Tiger Sport 660, moving up to the Tiger 850 Sport and Tiger 900 range, and finally to the Tiger 1200 range.
• In 2023 Triumph officially claimed the GUINNESS WORLD RECORDS™ title for ‘The greatest distance travelled on a motorcycle in 24 hours (individual)’. Riding a factory-specification Tiger 1200 GT Explorer on the High-Speed Ring at the Nardò Technical Center in Italy, 5x Enduro World Champion and Triumph Global Ambassador Iván Cervantes travelled more than 4012km in a 24-hour period, beating the previous record of 3406km by a huge margin of more than 600km.

TRIUMPH RACING

• Triumph has a glorious racing history, competing in and winning races in almost every class and field of motorcycle sporting achievement. From winning the second ever Isle of Man TT in 1908, through to 1960s road and track success in Europe and America, right up to contemporary racing achievements with the Triumph triple powered 2014 and 2015 SuperSport titles and World SuperSport racing, Isle of Man SuperSport TT wins in 2014 and 2019, courtesy of Gary Johnson and Peter Hickman, plus an average speed of over 130mph 2023 by Peter Hickman on his Triumph STR765, and a thrilling last-lap victory at the legendary Daytona 200 by Brandon Paasch on the Street Triple 765 in 2022.
• Triumph’s racing legend continues as the exclusive engine supplier to the FIM Moto2™ World Championship since the start of the 2019 season. Triumph Motorcycles provides all the teams with race-tuned 765cc triples, each of which is based on the class-leading Street Triple RS powerplant. Redefining the class, Triumph broke record after record in the inaugural year, including the first ever +300km/h Moto2™ top speed. Reflecting these great successes, the wonderful feedback, and partnerships that Triumph have had with the riders and their teams, and the incredible response from Triumph fans across the world, Triumph and Dorna, decided to extend the relationship in 2021 and again in 2023, signing a new contract for another five years of racing: 2025 – 2029.
• Thierry Chizat-Suzzoni, one of MX’s most experienced and successful team owners, fields two of Triumph’s all-new 250cc 4-stroke MX bikes in the 2024 MX2 class and will add an entry into the 450cc MXGP class in 2025. Team Principal Bobby Hewitt and Team Manager Stephen ‘Scuba’ Westfall field the all-new Triumph 250cc 4-stroke MX bikes in the 2024 Supermotocross World Championship, which is comprised of the Monster Energy Supercross World Championship, and the Pro Motocross Championship, with three season-ending Supermotocross rounds.  For the 2025 season Triumph will additionally field its new 450cc bike in the Supermotocross World Championship.

Source: Triumph Motorcycles Ltd

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