MotorTrend Launches MotorTrend Marketplace: Car Shopping Platform with More Than 1 Million Vehicle Listings

Partnership with Detroit Trading Company Completes MotorTrend Buyer’s Guide $1.5 Billion Ecosystem, From Editorial and Reviews to Vehicle Purchases

LOS ANGELES, CA – January 30, 2024 – (Motor Sports NewsWire) – MotorTrend Group, a Warner Bros. Discovery company, today announced the launch of MotorTrend Marketplace, a car shopping platform built to enhance the MotorTrend Buyer’s Guide with over one million new and used vehicle listings. For the first time, the world’s largest automotive media company offers an end-to-end solution for customers to buy their next vehicle, starting with world-class editorial and comprehensive reviews and culminating in a vehicle purchase. MotorTrend is expanding its product and services offerings for car shoppers as the iconic brand celebrates its Diamond Anniversary amidst unprecedented demand in the used car market.

Powered by 75 years of vehicle testing and reviews, MotorTrend’s fully integrated shopping experience in partnership with Detroit Trading Company will expand the success of the its Buyer’s Guide ecosystem, which delivers 66,000 qualified leads per month and has directly resulted in over $1.5 billion in vehicle sales. Paired with unrivaled and trusted editorial expertise and access to substantial vehicle listings, MotorTrend Marketplace is the perfect platform for individuals interested in purchasing a vehicle.

The MotorTrend Marketplace offers vehicles of strong value for both customers and car dealers. With substantial listings in top categories in SUV and Truck amongst the most popular brands, including Chevrolet, Toyota, Ford, Jeep and Hyundai, the average customer can quickly research and compare listings. The value for dealers to be involved with MotorTrend Marketplace is equally compelling, as the site offers an industry-leading sales conversion rate with minimal acquisition costs.

“Buying a car is one the biggest purchases of your life, and it can feel like a windy, dangerous road. MotorTrend’s origin has always been about empowering consumers with essential and practical knowledge,” said Alex Wellen, CEO and President, MotorTrend Group. “With MotorTrend Marketplace, we’re delivering a one-stop-shop car shopping experience by harnessing 75 years of object industry knowledge and packing it into a simple, digital tool that matches you with the car that fits your lifestyle.”

The MotorTrend Marketplace allows shoppers to search by zip code, make, model, or car style to find used cars. With over one million cars already listed, prospective buyers can reference MotorTrend’s Buyers Guide – the most powerful solution for car shopping – to narrow their options, find the right car, locate expert reviews and finally check inventory in their area and connect with car dealers.

“When we kicked off our partnership with MotorTrend in 2018, we knew we were getting involved with a very special business.  The new car leads program has been and continues to be wildly successful for our respective businesses and the OEM’s that we serve, generating billions of dollars in new vehicle sales annually” said Pete Bonner, Co-founder and Executive Vice President of Detroit Trading Company. “The launch of MotorTrend Marketplace allows us to continue to enhance the consumer buying experience and positions us to even better serve our clients.”

MotorTrend Marketplace was created in partnership with Detroit Trading Company (DTC), a leading brand that provides automakers and automotive publishers with online auto shopping tools, lead verification, and lead delivery services to help monetize content while providing new and value-added consumer experiences. DTC generated more than $7.6 billion in revenue for automaker manufacturers last year, a number that highlights the size of the market and potential business impact for MotorTrend Group.

Ranking #1 amongst buyers with intent to purchase in 6 to 12 months  – whether a prospective buyer is just starting their journey or ready to find a dealer – the MotorTrend Buyer’s Guide is designed with easy-to-use tools for all car shoppers. Comprised of iconic brands, MotorTrend Group has remained ahead of the automotive world and developed the single most relevant resource for any auto enthusiast and in-market shopper.

About Detroit Trading Company

Established in 2004 and headquartered in Metro Detroit, Detroit Trading Company was formed by senior executives from one of the largest automotive lead providers in the nation. Detroit Trading Company generates leads and develops technology that powers industry leading online vehicle shopping sites.  The consumer leads that flow through Detroit Trading Company represent 35,000 vehicle purchases and $1 billion in automotive sales each month.

About MotorTrend Group

MotorTrend Group, a Warner Bros. Discovery company, is the world’s largest automotive media group dedicated to introducing, inspiring, and intensifying people’s passions for the motoring world. Comprising more than 50 iconic brands, including MOTORTREND, HOT ROD, ROADKILL, TOP GEAR AMERICA, and more, MotorTrend Group is the ultimate source of entertainment and information for both auto enthusiasts and car shoppers, with a monthly audience over 30 million including 2 million premium members in addition to over 70 million social followers. Featuring world-class automotive entertainment across the No. 1 television network for automotive fans, digital streaming channels, iconic events, the largest automotive social network, over seven decades of print and digital editorial content, and cutting-edge resources for new car shoppers, MotorTrend embodies every corner of car culture. From electric vehicles to timeless classic customs, MotorTrend Group brings the latest motoring trends to fans of all generations.

About Warner Bros. Discovery

Warner Bros. Discovery (NASDAQ: WBD) is a leading global media and entertainment company that creates and distributes the world’s most differentiated and complete portfolio of content and brands across television, film and streaming. Available in more than 220 countries and territories and 50 languages, Warner Bros. Discovery inspires, informs and entertains audiences worldwide through its iconic brands and products including: Discovery Channel, Max, discovery+, CNN, DC, Eurosport, HBO, HBO Max, HGTV, Food Network, OWN, Investigation Discovery, TLC, Magnolia Network, TNT, TBS, truTV, Travel Channel, MotorTrend, Animal Planet, Science Channel, Warner Bros. Film Group, Warner Bros. Television Group, Warner Bros. Games, New Line Cinema, Cartoon Network, Adult Swim, Turner Classic Movies, Discovery en Español, Hogar de HGTV and others. For more information, please visitwww.wbd.com.

Source: MotorTrend Group

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