Chevrolet is First to Win MotorTrend SUV & Truck of the Year Awards in the Same Year
LOS ANGELES, CA – December 6, 2023 – (Motor Sports NewsWire) – MotorTrend announced today the Chevrolet Colorado has been named the 2024 MotorTrend Truck of the Year. The Chevrolet Colorado’s strong value proposition, impressive off-road capability across the range, tough good looks, strong feature content, and broad versatility earned the truck MotorTrend’s Golden Calipers, the most prestigious and sought-after honor by the world’s automotive manufacturers.
“The Chevrolet Colorado represents the pinnacle of mid-size pickup trucks, showcasing remarkable off-road capabilities, a versatile bed, and a modernized interior that sets a new standard in its class,” said Ed Loh, MotorTrend Group head of editorial. “The Colorado lineup’s performance on- and off-road, particularly the ZR2’s prowess, is nothing short of exceptional, rivaling even some of the most revered off-road vehicles available. Earning MotorTrend’s Truck of the Year award is a testament to the Colorado’s all-encompassing excellence across various terrains and utility needs.”
The Chevrolet Colorado was judged the 2024 Truck of the Year by excelling in each of MotorTrend’s six key criteria: safety, efficiency, value, advancement in design, engineering excellence, and performance of intended function.
The Chevrolet Colorado boasts a versatile pickup box with corner bed steps, tie-downs, and an available StowFlex stowage box in the tailgate. It handles payload and towing remarkably well, showcasing no degradation in handling even at maximum capacity. Its off-road capabilities, especially in the ZR2 trim, rival or beat those of top contenders.
The truck’s design reflects a rugged aesthetic, and it boasts a modern interior with digital instrumentation and advanced screens controlling various functions. Engineering excellence shines through the available Multimatic spool-valve shocks, providing unparalleled off-road compliance and ride quality. Even base models surprise with their capability, while the ZR2 model delivers extreme off-road performance.
The Chevrolet Colorado’s value proposition remains strong across its lineup, offering features and amenities comparable to those found in higher-priced competitors. Safety features like Forward Collision Alert and Automatic Emergency Braking are standard, with full safety ratings pending comprehensive third-party testing.
Efficiency may not be a standout, but the Chevrolet Colorado compensates with its performance and capability, surpassing rivals in its class. The truck’s engineering, design, off-road capabilities, and versatile features collectively make it MotorTrend’s 2024 Truck of the Year award.
For more in-depth analysis on why the Chevrolet Colorado was named 2024 Truck of the Year, please visit MotorTrend’s Truck of the Year award story.
Becoming the MotorTrend Car, Truck, SUV, or Performance Vehicle of the Year is a crowning achievement in the automotive world, a testament to the unparalleled prestige and long-standing tradition of these awards. MotorTrend stands alone in its commitment to exhaustively evaluate and track-test vehicles for these coveted honors, a practice upheld with dedication since the Car of the Year award’s inception in 1949. The Truck of the Year award was added in 1978, SUV of the Year in 1999, and Performance Vehicle of the Year in 2022, in recognition of an ever-evolving market. MotorTrend’s iconic Golden Calipers trophy symbolizes excellence and serves as a powerful marketing tool, a testament to the awards’ impact on the automotive industry and consumers alike.
About MotorTrend Group
MotorTrend Group, a Warner Bros. Discovery company, is the world’s largest automotive media group dedicated to introducing, inspiring and intensifying people’s passions for the motoring world. Comprised of more than 50 iconic brands including MOTORTREND, HOT ROD, ROADKILL, TOP GEAR AMERICA and more, MotorTrend Group is the ultimate source of entertainment and information for both auto enthusiasts and car shoppers, with a monthly audience over 30 million including two million premium members in addition to over 70 million social followers. Featuring world-class automotive entertainment across the #1 television network for automotive fans, digital streaming channels, iconic events, the largest automotive social network, over seven decades of print and digital editorial content and cutting-edge resources for new car shoppers, MotorTrend embodies every corner of car culture. From electric vehicles to timeless classic customs, MotorTrend Group brings the latest motoring trends to fans of all generations.
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Source: MotorTrend Group