Porsche expands its digital communications offering

200514 Porsche - Making-Of film production for 911-Magazine episodes (678)

STUTTGART, GERMANY – May 14, 2020 – (Motor Sports NewsWire) –  On 18 May, Porsche is forging a new path in product communication. For the first time, the Stuttgart sports car manufacturer will be unveiling two new 911 models to a global audience on its own web TV channel. On www.911-magazine.porsche.com, three successive episodes will give viewers a comprehensive insight into the new cars’ special technical features, historical backgrounds and design. In response to the global ban on events due to the coronavirus, the sports car manufacturer will thereby be presenting its new models to journalists and fans in virtual format for the first time.


“Porsche stands for pioneering spirit. And it is precisely this innovative force that is now in demand more than ever in these coronavirus-affected times. For this world premiere, we are forging a new path and will present two new sports car models to the public – exclusively in digital format for the very first time. The unveiling will be authentic, informative and surprising – only as you would expect from Porsche. It will be from a distance, and yet closer than ever – practically in your living room,” explains Dr. Sebastian Rudolph, Vice President Communications, Sustainability and Politics at Porsche AG. “We are, for the first time, using our 9:11 Magazine web TV channel for these virtual world premieres, which will feature both state-of-the-art technology and proven experts. We are taking this approach to expand our digital product communications offerings.”

The 9:11 Magazine episodes at a glance:

    • On 18 May, the magazine series starts with the world premiere of the first of the new 911 models. Dr. Frank-Steffen Walliser, Vice President Model Lines 911 and 718, will explain the car’s new features along with Porsche Brand Ambassadors, tennis star Maria Sharapova and racing driver Jörg Bergmeister. The teaser for this episode is now available at www.911-magazine.porsche.com.
    • On 26 May, the second episode looks back into the history of Porsche, and the elements of which that have inspired the world premiere of the second of the new models: an exclusive, limited edition that combines modern vehicle technology with design elements from the past.
    • On 2 June, in the third and last episode, Porsche focuses on the details of the special edition car. Alexander Fabig, Head of Personalization and Classic, Boris Apenbrink, Director Special Vehicles at Porsche Exclusive Manufaktur, and Ivo van Hulten, Director Interior Design Style Porsche, explain the highlights of the exclusive new model.

About the 9:11 Magazine

9:11 is the Porsche video magazine. On this channel, the sports car manufacturer presents entertaining and useful information from the world of Porsche. Content ranges from product portfolio presentations through to milestones in the company’s history. The web TV format complements the Porsche Christophorus customer magazine and is normally produced four times a year in both German and English. The 9:11 Magazine offers a special service to online editorial departments, which can use complete episodes or individual segments. Additional footage and still images are available on request for journalistic purposes.

Further information, film and stills are available in the Porsche Newsroom: newsroom.porsche.com

Communications, Sustainability and Politics
Product, Technology and Motorsport Communications
Anja Wassertheurer
Phone: + 49 (0)711 / 911 24628
E-mail: [email protected]

About Porsche Cars North America, Inc. | One Porsche Drive, Atlanta, GA 30354 USA

Established in 1984, Porsche Cars North America, Inc. (PCNA) is the exclusive U.S. importer of the Porsche 911, 718 Boxster and 718 Cayman; Macan and Cayenne; Panamera; and Taycan. Headquartered in Atlanta, Georgia, since 1998, PCNA is also home to the first Porsche Experience Center in North America featuring a module-based 1.6 mile driver development track, business center, and fine dining restaurant, 356. The company operates a second Porsche Experience Center near Los Angeles. That 53-acre complex features a driver development track with eight educational modules totaling 4.1 miles, a business center, and Restaurant 917. PCNA supports 192 independently owned and operated Porsche dealerships in the U.S., including supplying parts, service, marketing, and training. They, in turn, work to provide Porsche customers with a best-in-class experience that is in keeping with the Porsche brand’s 70-year history of leadership in the advancement of vehicle performance, safety, and efficiency. PCNA is an indirect wholly-owned subsidiary of Porsche AG, which is headquartered in Stuttgart, Germany.

At the core of this success is Porsche’s proud racing heritage that boasts some 30,000-plus motorsport wins to date.

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Photos and video footage are available to accredited journalists on the Porsche Press Database at http://press.porsche.com/

Source: Porsche Cars North America, Inc.

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