Kawasaki takes advantage of new lifestyle neighborhoods at 2019 AIMExpo presented by Nationwide

IRVINE, CA – July 9, 2019 – (Motor Sports Newswire) – Not only is AIMExpo presented by Nationwide very happy to confirm that Kawasaki Motors Corp., U.S.A. will be attending the show in full force, but they will also embrace the new layout of the reimagined event showcasing the lifestyles that drive our industry’s passion.

Taking place at the Greater Columbus Convention Center on September 26-29, the show is North America’s most important trade and consumer event for the Powersport Industry. And new for 2019 is a brand new show floor layout, which incorporates a number of “neighborhoods” designed to reflect the diverse lifestyles within the Powersport Industry.

Focusing on two of the three lifestyle themes, show attendees will find Kawasaki showcasing its latest two- and four-wheel models in The Camp and The Alley. Respectively, Kawasaki will feature the KX™ and KLX™ off-road motorcycles, including the introduction of three exciting, all-new KLX models. These will be displayed with Kawasaki’s renowned Side-by-Side models within The Camp neighborhood. In the Alley, visitors will find Kawasaki’s legendary Ninja® and Z sporting models.

In addition to the indoor featured displays, dealers, media and consumers will have the chance to take a demo ride on many of Kawasaki’s Ninja and Z motorcycles, as well as the new Versys® 1000 SE LT+ and the new W800 CAFE at AIMExpo Outdoors.

Kawasaki takes advantage of new lifestyle neighborhoods at 2019 AIMExpo presented by Nationwide

“We’re looking forward to another positive and engaging experience at AIMExpo with our dealers and consumers,” said Bill Jenkins, SVP Sales & Operations at Kawasaki Motors Corp., U.S.A. “We’re excited at the opportunities the new show floor presents and look forward to showing visitors the breadth of the Kawasaki product range.”

AIMExpo presented by Nationwide will feature three neighborhoods: The Shop, The Alley, and The Camp. The Shop embraces the V-Twin/Cruiser and Custom lifestyle while the Alley, with a “gritty-chic” vibe speaks to the urban/sport/small displacement motorcycle riders. The Camp will be home for on- and off-road Adventure enthusiasts on both two- and four-wheels. The concept allows trade and consumer visitors to easily find their areas of interest, making it easier to explore the show floor. As an added feature, each neighborhood will have its own themed neighborhood hangout. These “community centers” will provide an area for engaging Shop Talks with industry experts and leaders, new product and vehicle showcases, great music and specialty concessions including local craft beers and artisan coffee.

“Tradeshows are evolving and the way exhibiting partners are participating is changing as well. Attendees are also looking for experiences and the opportunity to see products in a more authentic environment. The neighborhoods on the show floor are intended to allow for a more meaningful connection between the rider, the lifestyle and the machine. It’s great to see our partners embrace the trend,” said Cinnamon Kernes, Vice President & General Manager, MIC Events.

ABOUT KAWASAKI MOTORS CORP., U.S.A.

Kawasaki Heavy Industries, Ltd. (KHI) started full-scale production of motorcycles over a half century ago. The first Kawasaki motorcycle engine was designed based on technical know-how garnered from the development and production of aircraft engines, and Kawasaki’s entry into the motorcycle industry was driven by the company’s constant effort to develop new technologies. Numerous new Kawasaki models introduced over the years have helped shape the market, and in the process have created enduring legends based on their unique engineering, power, design and riding pleasure. In the future, Kawasaki’s commitment to maintaining and furthering these strengths will surely give birth to new legends.

Kawasaki Motors Corp., U.S.A. (KMC) markets and distributes Kawasaki motorcycles, ATVs, side x sides, and Jet Ski® watercraft through a network of approximately 1,100 independent retailers, with close to an additional 7,700 retailers specializing in general purpose engines. KMC and its affiliates employ nearly 3,100 people in the United States, with approximately 260 of them located at KMC’s Foothill Ranch, California headquarters.

Kawasaki’s tagline, “Let the good times roll.®”, is recognized worldwide. The Kawasaki brand is synonymous with powerful, stylish and category-leading vehicles. Information about Kawasaki’s complete line of powersports products and Kawasaki affiliates can be found on the Internet at www.kawasaki.com

ABOUT THE AMERICAN INTERNATIONAL MOTORCYCLE EXPO

AIMExpo, part of the Motorcycle Industry Council, is North America’s largest Motorcycle and Powersports Tradeshow and Lifestyle event with international reach. As a progressive and comprehensive B2B and B2C platform it connects businesses to accelerate opportunity among exhibiting brands, distributors, dealers, media, enthusiasts and the riders of tomorrow. This annual gathering attracts the influential leaders of the industry that are driven and focused on progressing the business of powersports. For more information visit AIMExpoUSA.com

Source: AIMExpo

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