MOTORVERSE LIVE Mobile App Technology to Power Fan Engagement at NHRA Mello Yello Drag Racing Series Events

MOTORVERSE LIVE Mobile App Technology to Power Fan Engagement at NHRA

GLENDORA, CA – February 7, 2019 – (Motor Sports Newswire) – At all 24 NHRA Mello Yello Drag Racing Series events in 2019 those in attendance can use the NHRA MotorPass within the MOTORVERSE LIVE app on their smart phones to engage with drivers, teams, and NHRA partners in an entertaining and frictionless form.

The MOTORVERSE LIVE platform leverages proven fan engagement technology to create a one-of-a-kind fan experience for NHRA drag racing fans. MOTORVERSE LIVE provides the perfect mix of fun, exclusive access, real-time race day information, and unique motor centric content. Fans with the MOTORVERSE LIVE app are able to schedule exclusive meet and greets, receive real-time updates on unique fan experiences taking place on the NHRA Midway, and more. Spectators will also be able to win signed memorabilia each day at NHRA Mello Yello Drag Racing Series events by checking-in via the app after visiting select sponsors and race teams.

“The MOTORVERSE LIVE app is designed from the ground up with the focus on the fan,” said Rod Patane, president of LiveCity Events. “Working closely with NHRA, race teams and NHRA partners, we have created a frictionless and fun way for fans to get the most out of their live experience. We couldn’t be more excited to have a partner like NHRA that really puts fan experience first.”

The app is available for download on both iOS and Android devices.


MOTORVERSE LIVE is a division of LiveCity Events LLC based in Tampa Florida. LiveCity Events offers unique live centric solutions for cities, event organizers and communities of interest such as fans who are passionate about all things motor centric. MOTORVERSE LIVE partners with the worlds top technology providers and events to provide unmatched data collection, unparalleled fan experience and undeniable ROI for event organizers.

About NHRA

Headquartered in Glendora, Calif., NHRA is the primary sanctioning body for the sport of drag racing in the United States. NHRA presents 24 national events featuring the NHRA Mello Yello Drag Racing Series, NHRA Lucas Oil Drag Racing Series, and E3 Spark Plugs NHRA Pro Mod Drag Racing Series presented by J&A Service. NHRA provides competition opportunities for drivers of all levels in the NHRA Summit Racing Series and the NHRA Drags: Street Legal Style presented by AAA. NHRA also offers NHRA Jr. Street program for teens and the Summit Racing Jr. Drag Racing League for youth ages 5 to 17. In addition, NHRA owns and operates four racing facilities: Atlanta Dragway in Georgia; Gainesville Raceway in Florida; Lucas Oil Raceway at Indianapolis; and Auto Club Raceway at Pomona in Southern California. For more information, log on to, or visit the official NHRA pages on Facebook, YouTube and Twitter.

Source: National Hot Rod Association