Monday Reveal Includes Exclusive Preview to SEMA Show Vehicles, Announcement of Hottest Cars

Monday Reveal Includes Exclusive Preview to SEMA Show Vehicles Announcement of Hottest Cars

DIAMOND BAR, CA – August 29, 2018 – (Motor Sports Newswire) –  Media will be given a sneak peek at some of the most significant vehicles debuting at the 2018 SEMA Show during the SEMA Show Vehicle Reveal, taking place on Monday, Oct. 29 – the day before the SEMA Show opens to 170,000 industry professionals in Las Vegas, NV.

Last year’s inaugural event featured nearly a dozen vehicles and their builders. Taking place Monday, Oct. 29, during the Exhibitor Appreciation Reception, media will hear from vehicle builders as their car or truck rolls onto a stage and they share details about their one-of-a-kind creation in advance of the SEMA Show opening the next morning.

In addition, the SEMA Awards recognizing the Hottest Vehicle award winners will be announced and presented during the Vehicle Reveal. The award had been presented during the Tuesday New Products Breakfast in the past, and is being moved to give media a chance to report on the news earlier, as well as provide winning automakers more time to announce the accolades during Show week.

“Journalists are eager to share the news and trends from the SEMA Show each year,” said Peter MacGillivray, SEMA VP of Events and Business Development. “The announcements and activities at the Monday Vehicle Reveal gives reporters exclusive content to share with their readers and viewers.”

Media are able to select the Vehicle Reveal when applying for credentials to the SEMA Show. To learn more or for details, visit or call 909-396-0289.

About SEMA and the SEMA Show

The SEMA Show is a trade show produced by the Specialty Equipment Market Association (SEMA), a nonprofit trade association founded in 1963. Since the first SEMA Show debuted in 1967, the annual event has served as the leading venue bringing together manufacturers and buyers within the automotive specialty equipment industry. Products featured at the SEMA Show include those that enhance the styling, functionality, comfort, convenience and safety of cars and trucks. Additional details are available at or, 909/396-0289.

Source: Specialty Equipment Market Association