Alta Motors Debuts the Redshift MXR, Achieving Cost and Performance Parity with Gas Bikes for New “Motorcycle Curious” Markets

Alta Motors - 2018 Redshift MXR

The new MXR’s more accessible price point targets new riders, while delivering increased torque and horsepower

SAN FRANCISCO, CA – February 2, 2018 – (Motor Sports Newswire) – Alta Motors, the leader in global lightweight electric vehicles, today announced it has introduced the 2018 Redshift MXR, the next evolution of Alta’s popular off-road MX model. With several notable performance improvements, including a lighter overall weight, 50 horsepower, 147 lb-ft of torque, and a recharge time of 1.5 hours, the MXR comes with a price tag of $11,995, a 16 percent drop in price as Alta scales operations and its global supply chain.

2017 marked the year that Alta and pro rider, Josh Hill, proved an all-electric bike could not only compete, but best gas-powered bikes at the Geneva Supercross, and 2018 promises new electric bike concepts, new performance standards and attractive entry point pricing.

Alta’s love for two wheels and a dirt road is evident in the design and performance of its Redshift MXR,” said Christine Sullivan, the owner of Beverly Hills dealership. “Most new riders test-driving the Redshift are blown-away by how fast and light it handles, and how easy it is to acclimate to the four performance maps.”

The Redshift Reaches Price Parity

Cost has been one of the biggest barriers to adoption for the electric lightweight vehicle sector, so reaching price parity with competing gas-powered vehicles represents a major milestone for Alta and the industry alike. Alta Motors designed the Redshift to compete head to head with gas-powered vehicles, while placing a premium on performance. Now, Alta’s award-winning Redshift will be more accessible without compromising on performance.

  • Redshift MX($10,495): Designed as the electric equivalent of a modern 250, the Redshift MX is just as capable as a trail and woods bike as it is a MX2/Lites class motocrosser.
  • Redshift EX($12,995): An ideal ratio of motocross speed, single-track prowess, and urban capability, the Redshift EX offers drivers versatility.
  • Redshift SM ($13,495): The ultimate urban commuter bike, the Redshift SM is Alta’s lightest bike with 42 horsepower and 120-ft-lbs of torque.

Over the lifetime of each Redshift vehicle, riders save thousands of dollars, because unlike gas bikes which need frequent service and consumables, the Redshift requires little to no regular maintenance other than taking a moment to adjust the chain and check tire pressure.

Capable of traveling up to 60 miles on a single charge, the Redshift meets the full daily mileage needs of the average U.S. commuter, which travels approximately 15 miles one way according the U.S. Department of Transportation. Each Redshift model has a 5.8 kilowatt-hour battery pack, which riders can also take off-road for 40 miles. The electric motor makes the bikes virtually silent, allowing riders to travel discreetly any hour of the day or night.

Alta Motors - 2018 Redshift SM

“While the costs of combustion vehicles are essentially flat to purchasing power, electric is still moving down the cost curve and is now a clear contender in terms of performance,” said Alta Motors Chief Product Officer, Marc Fenigstein. “Now that we’ve reached price parity and our vehicles outperform combustion in nearly every category, our plans are to bring electrics into the mainstream by making them more accessible to a more diverse set of riders and future motorcycle curious audiences.”

About Alta Motors

Alta Motors is a global leader in lightweight electric vehicles with a proprietary mobility platform that offers new levels of power density and economics. It leads the industry with a complete portfolio of battery and drivetrain components, an existing fleet of lightweight vehicles manufactured at its world-class Brisbane facility and a full customer backlog. Alta’s award-winning Redshift platform is now available to riders at 44 U.S. dealerships across 19 states. Please visit us at:

Source: Alta Motors

Alta Motors