A Total of 14 OEM’s Present to Attending Media
COLUMBUS, OH – September 21, 2017 – (Motor Sports Newswire) – The fifth American International Motorcycle Expo presented by Nationwide (AIMExpo) opened its doors inside the Greater Columbus Convention Center on Thursday as thousands of dealers and industry attendees visited the 500 exhibitors that filled the show floor and AIMExpo Outdoors! Highlighting the activities on Thursday were presentations from 14 manufacturers, both inside the Media Hub and on the exhibitor floor.
After the “The Future Starts Here” keynote address featuring Harley-Davidson CEO Matt Levatich and Polaris CEO Scott Wine got the morning underway, Kawasaki took the stage inside the Media Hub to introduce their latest motorcycle models – notably a brand new KLX250 and the newest updates to its Z lineup.
Legacy exhibitors Suzuki and Yamaha followed inside the Media Hub, with Suzuki showcasing a new GSX250R, inspired by the heritage of its storied Katana model, in addition to the latest VanVan 200, a highly popular entry level bike with retro styling.
The old school influence carried over into Yamaha’s presentation, in which it introduced a pair of new models for its Sport Heritage line – the 40th anniversary SR400 and the new generation XSR700 – which were introduced under the “Faster Sons” Philosophy. Yamaha also introduced the XSR900, the “big brother” to the SR400 and XSR700, along with two new additions to its Yard Built initiative, with a custom XSR700 and XSR900, respectively.
BMW followed with a showcase of the G 310 R naked bike and the introduction of the all electric C Evolution scooter, a popular model in Europe being brought to the U.S. market for the first time in 2018.
On the show floor, first-time exhibitors Harley-Davidson, Indian, and Polaris Slingshot each presented their newest 2018 models to all attendees. Indian took advantage of the opportunity to celebrate its recent success in American Flat Track and newly crowned champion Jared Mees.
Rounding out the Day 1 presentations were Can-Am, who debuted a brand new side-by-side called the Maverick Trail, as well as Cub Cadet, SSR, HiSUN, Doohan, and Tacita.
A full slate of presentations will bring even more products to attendees on Friday, with additional new models from the more than 25 exhibiting manufacturers, along with the latest from the most prominent protective gear and aftermarket companies in the industry.
Be sure to stay tuned to the AIMExpoUSA.com website and keep up to date on exciting news as it happens by visiting AIMExpo’s social media pages. “Like” the American International Motorcycle Expo presented by Nationwide on Facebook, and “Follow” on Twitter or Instagram: @AIMExpo.
About American International Motorcycle Expo presented by Nationwide
The American International Motorcycle Expo presented by Nationwide (www.aimexpousa.com) was created to serve as the catalyst to bring together industry, press, dealers and consumers in a single arena that creates a grand stage for motorcycling and powersports in the U.S. and North America, and delivers an efficient and energetic market-timed expo platform for B2B and B2C in the greater powersports industry. AIMExpo presented by Nationwide is the single most important event of its type in the North American market and has international impact within the motorcycling and powersports community. AIMExpo presented by Nationwide is produced by the Motorcycle Industry Council (www.mic.org).
About the Motorcycle Industry Council
The Motorcycle Industry Council exists to preserve, protect and promote motorcycling through government relations, communications and media relations, statistics and research, aftermarket programs, development of data communications standards, activities surrounding technical and regulatory issues, and the American International Motorcycle Expo presented by Nationwide. As a not-for-profit, national industry association, the MIC seeks to support motorcyclists by representing manufacturers, distributors, dealers and retailers of motorcycles, scooters, ATVs, ROVs, motorcycle/ATV/ROV parts, accessories and related goods and services, and members of allied trades such as insurance, finance and investment companies, media companies and consultants.
The MIC is headquartered in Irvine, California, with a government relations office in metropolitan Washington, D.C. First called the MIC in 1970, the organization has been in operation since 1914. Visit the MIC at www.mic.org.
Nationwide, a Fortune 100 company based in Columbus, Ohio, is one of the largest and strongest diversified insurance and financial services organizations in the U.S. and is rated A+ by both A.M. Best and Standard & Poor’s. The company provides a full range of insurance and financial services, including auto, commercial, homeowners, farm and life insurance; public and private sector retirement plans, annuities and mutual funds; banking and mortgages; excess surplus, specialty and surety; pet, motorcycle and boat insurance. For more information, visit www.nationwide.com.
Nationwide, Nationwide is on your side and the Nationwide N and Eagle are service marks of Nationwide Mutual Insurance Company.
Source: American International Motorcycle Expo