Ducati Multistrada 950 Takes Center Stage During Epic Winter Adventure in Montana Wilderness
CUPERTINO, CA September 12, 2017 – (Motor Sports Newswire) – Ducati has joined forces with the world’s biggest name in snow sports cinema, Warren Miller Entertainment, to bring audiences an exhilarating adventure in the new film “Line of Descent,” which prominently features the Italian company’s new Multistrada 950 adventure motorcycle. The movie is the 68th ski and snowboard feature to come from Warren Miller Entertainment and will premiere on October 13 in select cities, before the nationwide opening in more than 120 major markets, to kick-off the start of ski season.
“Motorcycling shares a spirit similar to that of skiing and snowboarding, one of adrenaline and a love of the outdoors,” said Jason Chinnock, Chief Executive Officer of Ducati North America. “Partnering on Warren Miller’s newest film, alongside Volkswagen, was an excellent opportunity to show how versatile Ducati motorcycles can be, all-year-round.”
Audiences will witness Ducati’s Multistrada 950 in action during an epic journey along Beartooth Highway through Montana and Wyoming, as athletes Kalen Thorien and Mike “Bird” Shaffer chase the snow in search of the ultimate rush. Frozen landscapes and open wilderness above 10,000 feet serve as the backdrop for the Multistrada 950’s incredible versatility, highlighting its capability on any terrain in any season.
This is the first year of the Multistrada 950, the newest touring motorcycle from Ducati, in addition to its successful and heralded Multistrada 1200 model. The Multistrada 950 has benefitted greatly from the rigorous endurance and reliability testing of the Multistrada 1200 Enduro and was designed to provide all the excitement of the Multistrada in a way that makes it more accessible, putting great performance within everyone’s grasp. The Multistrada 950 has a U.S. MSRP starting at $13,995.
Additional information about Ducati, including participating dealers and availability, can be found at www.ducati.com.
Ducati Motor Holding S.p.A. – A Sole Shareholder Company – A Company subject to the Management and Coordination activities of AUDI AG Founded in 1926, Ducati has been producing sport-inspired motorcycles since 1946. Today, their motorcycles are characterized by performance engines with Desmodromic valve actuation, innovative design and avant-garde technology. Covering several market segments, Ducati’s range of motorcycles is divided into model families which include: Diavel, Hypermotard, Monster, Multistrada, Streetfighter, and Superbike. In 2015 Ducati presents the Ducati Scrambler: not just a new motorcycle but rather a new brand, offering a whole new world made up of bikes, accessories and apparel that provide the last word in self-expression.
These authentic icons of “made in Italy”, together with an extensive range of associated accessories and technical and lifestyle apparel, are distributed in 90 countries around the world, with concentration on the European, North American and Asia-Pacific markets. In addition to the Bologna factory located in the Borgo Panigale area, Ducati has a plant in Thailand, which opened in 2011 and assembles motorcycles for the Asian market, and, since 2012, another in Brazil that assembles motorcycles for South America. In 2014 Ducati delivered 45,100 motorcycles to customers, an all-time company record.
Ducati competes in both the World Superbike and MotoGP World Championships. In Superbike Ducati has won 17 Manufacturers’ titles and 14 Riders’ titles and in 2011 passed the historic milestone of 300 race victories. Ducati have participated in MotoGP since 2003, winning both the Manufacturers’ and Riders’ titles in 2007.
Source: Ducati Motor Holding S.p.A.