Gear Up: Free Online Training Now Available for Powersports Retailers

Gear Up University Offers Riding Apparel Training,
Certification and Incentives

IRVINE, CA – September 7, 2017 – (Motor Sports Newswire) – Here’s how to turn your staff into gear heads: Free Gear Up University online courses will teach them how quality motorcycling gear can not only save a life, but enhance your customers’ riding experiences so they can ride through all sorts of road and weather conditions while staying safe and comfortable. Gear has never been as safe or fashionable than it is today. Students will learn about the newest safety technology and can earn a “Certified Apparel Specialist” certificate upon completing all four core courses.

Gear Up University delivers a flexible and interactive learning experience. Students who successfully complete the four core courses can also be rewarded with incentives and/or spiffs from members of the MIC Rider Safety Subcommittee.

The courses include:

  1. Why gear up? Introduction to Gear Up.
  2. Technical features and benefits of dedicated powersports apparel
  3. How to professionally merchandise and display powersports apparel
  4. Selling more powersports apparel

“We are excited to deliver the next generation of rider gear training for retailers,” said Eric Anderson, MIC Rider Safety Subcommittee Chair and CEO of VROOM Network. “We’re confident this online training will offer powersports retailers the ability to more efficiently and easily train an entire workforce as well as new hires. The members of the Rider Safety Subcommittee are always looking for better ways to help dealers and powersports apparel professionals succeed in their careers. This educational curriculum is good for retailers and good for the increased safety and comfort of our enthusiasts.“

Log on to for full access to Gear Up University. See us at AIMExpo, Booth 1700. And don’t forget to look for the Statue-Man.

About the Rider Safety Subcommittee

The MIC Rider Safety team is a subcommittee of the MIC Aftermarket Committee. Its goal is to build awareness, educate, and inform motorcyclists about the benefits and importance of safety gear and of adopting the mindset and habit of wearing appropriate gear for every ride. Members include executives from: ACT Lab, Acorn Woods, Bell Powersports, Black Brand, Bonnier, BMW, Butler Maps, Dainese, First Gear, Held, Helmet House, Klim, MAG, Moto Quest, Nelson Rigg, Rever, Rev’It, Schuberth, Scorpion, Sena, Tucker Rocky, VROOM Network and others.

About MIC

The Motorcycle Industry Council exists to preserve, protect and promote motorcycling through government relations, communications and media relations, statistics and research, aftermarket programs, AIMExpo, development of data communications standards, and activities surrounding technical and regulatory issues. As a not-for-profit, national industry association, the MIC seeks to support motorcyclists by representing manufacturers, distributors, dealers and retailers of motorcycles, scooters, ATVs, ROVs, motorcycle/ATV/ROV parts, accessories and related goods and services, and members of allied trades such as insurance, finance and investment companies, media companies and consultants.

The MIC is headquartered in Irvine, Calif., with a government relations office in metropolitan Washington, D.C. First called the MIC in 1970, the organization has been in operation since 1914. Visit the MIC at

Source: Motorcycle Industry Council