Media Expert Desser Named to NHRA Board of Directors

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GLENDORA, CA – July 18, 2017 – (Motor Sports Newswire) –  Television and new media expert Ed Desser has been elected to the NHRA Board of Directors, announced NHRA Chairman of the Board Dallas Gardner.

Ed DesserDesser brings broad and deep experience in the business, presentation and technology of worldwide sports content delivery across all platforms to NHRA’s board at this key time as the sanctioning body increases its reach through television and digital technology opportunities in today’s changing media landscape.

“We’re very happy to welcome Ed Desser to the NHRA Board of Directors,” Gardner said. “When I joined NHRA, we could not have imagined the media landscape that exists today. With some of the most exciting content on the planet, we look forward to Ed sharing his expertise to help expose our phenomenal sport to the biggest audiences possible and to increase the reach of our “extreme” sport to new fans including our growing youth market. More media exposure for our sport benefits everyone, from members and track owners to participants, sponsors, fans and beyond.”

“Growing up in Southern California, I’ve always followed NHRA. There’s truly nothing like NHRA drag racing on the planet—the ultimate extreme sport! I’ve been fascinated with NHRA since I really got to know the sport, and the people in it, starting in 2014 during a consulting project focused on the organization’s TV options. I’m honored to have been asked to be a part of the sport going forward in this important role. I am anxious to learn even more and harness my experience to contribute to the board in any way that I can to help grow and strengthen the sport,” said Desser.

Desser’s career started in local broadcasting in Los Angeles after which he served 23 years as the senior media executive with the National Basketball Association. He spearheaded the exploration and development of many pioneering technologies for NBA, ranging from the early use of high definition TV and direct broadcast satellite, development of the NBA’s and all teams’ original websites, delivering real-time game statistics, and creating NBA TV, the first major league-owned TV network. In 2002 Desser was named the NBA’s Executive Vice President, Strategic Planning and Business Development, Office of the Commissioner. He led the NBA’s business planning process and the NBA Board of Governors’ Planning Committee.

Desser now leads consulting firm Desser Sports Media, Inc. (www.desser.tv), where he has negotiated well over 50 sports and media rights deals on behalf of rights owners. In addition, DSM works on the rights buying and programming distribution side of the industry, helping major Fortune 500 entertainment, media and distribution companies.

Desser will join current board members Gardner, Michael Cohen, Ken Clapp, NHRA President Peter Clifford and NHRA Senior Vice President of Racing Operations Graham Light, effective immediately.

About National Hot Rod Association

Headquartered in Glendora, Calif., NHRA is the primary sanctioning body for the sport of drag racing in the United States. NHRA presents 24 national events featuring the NHRA Mello Yello Drag Racing Series, NHRA Lucas Oil Drag Racing Series and NHRA J&A Service Pro Mod Drag Racing Series. NHRA provides competition opportunities for drivers of all levels in the NHRA Summit Racing Series and the NHRA Drags: Street Legal Style presented by AAA. NHRA also offers NHRA Jr. Street program for teens and the Summit Racing Jr. Drag Racing League for youth ages 5 to 17. In addition, NHRA owns and operates five racing facilities: Atlanta Dragway in Georgia; Gainesville Raceway in Florida; National Trail Raceway in Ohio; Lucas Oil Raceway at Indianapolis; and Auto Club Raceway at Pomona in Southern California. For more information, log on to NHRA.com, or visit the official NHRA pages on Facebook, YouTube and Twitter.

Source: National Hot Rod Association

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