Ducati and Diesel Showcase the Next Chapter in their Partnership with the Arrival of the New Motorcycle and
Capsule Collection in Stores
CUPERTINO, CA – June 30, 2017 – (Motor Sports Newswire) – Last night, Ducati North America and acclaimed Italian fashion design house Diesel celebrated the U.S. arrival of the new, limited-edition Diavel Diesel motorcycle and Ducati Capsule Collection by Diesel at the Classic Car Club Manhattan, alongside the Hudson River, during a private reception.
Jason Chinnock, CEO of Ducati North America, and Stefano Rosso, CEO of Diesel North America, were in attendance to showcase the exciting result of the special partnership. The industrial setting was designed much like the initial unveiling by the two iconic Italian brands at Milan Men’s Fashion Week in January.
Limited to only 666 units, the unique and powerful Ducati Diavel Diesel motorcycle blends both the past and the future into a striking image of retro, post-apocalyptic machinery. Each motorcycle features hand-brushed steel superstructures with visible rivets and welding, as well as a rich, genuine-leather seat, in addition to a metal frame plate highlighting the individual production number. The Ducati Diavel Diesel is currently en route to Ducati dealerships nationwide for $25,795 (MSRP).
Alongside the devilish motorcycle was the Diesel capsule collection dedicated to Ducati that reflects the DNA and common roots of the two brands: creativity and innovation are the key elements that make Ducati and Diesel two icons among products Made in Italy. On sale now, the collection consists of two Jogg Jeans, a leather biker jacket and two t-shirts.
The new Ducati Diavel Diesel marks the second collaboration between Ducati and Diesel, the first of which, in 2012, the Ducati Monster Diesel, proved a groundbreaking alliance, while setting the foundation for the new creation.
Additional information about Ducati, including participating dealers and availability can be found at www.ducati.com.
Ducati Motor Holding S.p.A. – A Sole Shareholder Company – A Company subject to the Management and Coordination activities of AUDI AG.
Founded in 1926, since 1946 Ducati has been producing sport-inspired motorcycles characterized by high-performance Desmodromic engines, innovative design and cutting-edge technology. Situated in Bologna, the factory is located in the Borgo Panigale district. The model range covers several market segments with the following families: Diavel, Hypermotard, Monster, Multistrada, and Superbike. In 2015 Ducati presented the Ducati Scrambler: a new brand made of bikes, accessories and apparel that provide the last word in creativity and self-expression. These authentic icons of “made in Italy”, together with an extensive range of associated accessories and technical and lifestyle apparel, are distributed in 90 countries around the world. Ducati competes in both the World Superbike and MotoGP World Championships. In Superbike Ducati has won 17 Manufacturers’ titles and 14 Riders’ titles and in 2011 passed the historic milestone of 300 race victories. Ducati have participated in MotoGP since 2003, winning both the Manufacturers’ and Riders’ titles in 2007.
Diesel is an innovative international company that produces and distributes jeans, clothing and accessories. Since its creation in 1978, Diesel has evolved from pioneer in the denim segment to world leader in premium casual wear and a real alternative to the traditional luxury market. Despite its growth, Diesel’s philosophy has remained the same over the years: a brand that’s a by-word for passion, individuality and self-expression.
Source: Ducati Motor Holding spa