Founding OEM Participant Suzuki Returns for Landmark Fifth AIMExpo presented by Nationwide

Suzuki Set To Display New Models and Feature Demo Rides

IRVINE, CA – June 22, 2017 – (Motor Sports Newswire) –  The American International Motorcycle Expo presented by Nationwide (AIMExpo) welcomes Suzuki back for its fifth-straight year at the Motorcycle Industry Council produced annual gathering of the powersports industry. As a founding OEM participant, Suzuki has successfully leveraged the show platform to launch new product while also hosting demo rides at AIMExpo Outdoors!. The show makes its highly anticipated move to the Greater Columbus Convention Center in Ohio this September 21 – 24.

“AIMExpo continues to provide the ideal platform for the powersports industry to gather in North America, and Suzuki has seen the benefit of attending consistently year over year,” said Paul LaBella, Communications Manager, MC/ATV Division. “We’re very positive about the move to Columbus, especially the close proximity for dealers, and we’re looking forward to seeing new and returning attendees in our display booth while offering the opportunity to experience a variety of Suzuki motorcycles first-hand at AIMExpo Outdoors!.”

The move to Columbus brings more than 40% of the nation’s dealers within 500 miles, enabling Suzuki to more easily engage with dealer partners. At the same time, with Cleveland, Pittsburgh, Detroit, Indianapolis, Cincinnati and Louisville all within easy driving distance, more consumers will have the opportunity to see all that’s new in the Suzuki stable for 2018.

Suzuki at AIMExpo

“Suzuki was one of the first OEMs to commit to AIMExpo presented by Nationwide and has been a key participant since the inaugural event,” said Mike Webster, Senior Vice President, MIC Events. “Over the past four years we’ve looked forward to seeing what Suzuki will share with attendees, and 2017 is no exception. Last year’s public unveiling of the all-new GSX-R1000 was incredibly well received by all attendees – media, dealers and consumers. Suzuki has also engaged with attendees on an experiential level, bringing its expansive demo fleet for riders to climb aboard and test some of the newest models at AIMExpo Outdoors!.”

The show floor is now 75% full and companies looking to exhibit are encouraged to contact AIMExpo presented by Nationwide for more information before it’s too late.

Be sure to stay tuned to the website and keep up to date on exciting news as it happens by visiting AIMExpo’s social media pages. “Like” American International Motorcycle Expo presented by Nationwide on Facebook, and “Follow” on Twitter or Instagram: @AIMExpo.

About American International Motorcycle Expo presented by Nationwide

The American International Motorcycle Expo presented by Nationwide ( was created to serve as the catalyst to bring together industry, press, dealers and consumers in a single arena that creates a grand stage for motorcycling and powersports in the U.S. and North America, and delivers an efficient and energetic market-timed expo platform for B2B and B2C in the greater powersports industry. AIMExpo presented by Nationwide is the single most important event of its type in the North American market and has international impact within the motorcycling and powersports community. AIMExpo presented by Nationwide is produced by the Motorcycle Industry Council (

About Suzuki

Suzuki Motor of America, Inc. (SMAI) distributes Motorcycles, ATVs, Scooters, Outboard Motors and Automotive Parts and Accessories via an extensive dealer network throughout 49 states. Suzuki Motor Corporation (SMC), based in Hamamatsu, Japan, is a diversified worldwide manufacturer of Motorcycles, ATVs, Scooters, Automobiles, Outboard Motors and related products. Founded in 1909 and incorporated in 1920, SMC has business relations with 201 countries/regions. For more information, visit

About the Motorcycle Industry Council

The Motorcycle Industry Council exists to preserve, protect and promote motorcycling through government relations, communications and media relations, statistics and research, aftermarket programs, development of data communications standards, activities surrounding technical and regulatory issues, and the American International Motorcycle Expo presented by Nationwide. As a not-for-profit, national industry association, the MIC seeks to support motorcyclists by representing manufacturers, distributors, dealers and retailers of motorcycles, scooters, ATVs, ROVs, motorcycle/ATV/ROV parts, accessories and related goods and services, and members of allied trades such as insurance, finance and investment companies, media companies and consultants.

The MIC is headquartered in Irvine, California, with a government relations office in metropolitan Washington, D.C. First called the MIC in 1970, the organization has been in operation since 1914. Visit the MIC at

About Nationwide

Nationwide, a Fortune 100 company based in Columbus, Ohio, is one of the largest and strongest diversified insurance and financial services organizations in the U.S. and is rated A+ by both A.M. Best and Standard & Poor’s. The company provides a full range of insurance and financial services, including auto, commercial, homeowners, farm and life insurance; public and private sector retirement plans, annuities and mutual funds; banking and mortgages; excess surplus, specialty and surety; pet, motorcycle and boat insurance. For more information, visit

Nationwide, Nationwide is on your side and the Nationwide N and Eagle are service marks of Nationwide Mutual Insurance Company.

Source: MIC Events