New “Military Rider” Brand Site to Launch Today
with Bonnier Content
IRVINE, CA – June 15, 2017 – (Motor Sports Newswire) – Bonnier Motorcycle Group today announced a partnership with the premier independent military publication, Military Times, to provide motorcycle enthusiast and shopper content on all Military Times websites, including Army Times, Navy Times, Air Force Times and Marine Corps Times. The partnership is expected to bring in an even greater amount of readers when the all-new “Military Rider” section launches today, a new Military Times channel focused on American miltiary service members’ well-known interest in motorcycling.
“The men and women of our military are three times more likely to purchase and enjoy a motorcycle than the general population,” said Andy Leisner, Senior Vice President and Managing Director of Bonnier Motorcycle Group. “We’re confident this new ‘Military Rider’ section will be successful due to both the enthusiasm for riding within the military community, and also the engaging content for which we’re known. By presenting Bonnier’s comprehensive motorcycle content to this audience through the nation’s largest military digital media platforms, we’ll be able to reach a dedicated audience of servicemen and women who deserve the best there is to offer when it comes to keeping up on new two-wheeled news and products.”
In addition to articles, images and video content from Bonnier’s media outlets that will be shared with Sightline Media Group, publisher of Military Times and related publications, Bonnier Motorcycle Group will also sell motorcycle-industry advertising on the “Military Rider” section across all Military Times sites, helping connect manufacturers and consumers in a like-minded environment.
“Bonnier Motorcycle Group is the industry-leading expert when it comes to the world of motorcycles,” said Mort Greenberg, Senior Vice President of Sightline Media Group. “So it’s a perfect match to have Bonnier partner with us to provide editorial insights to motorcycle-enthusiast military personnel across all branches of the armed forces.”
About Bonnier Motorcycle Group
Compromising 13 motorcycle media brands including Cycle World, Motorcyclist, Dirt Rider, Hot Bike, Sport Rider, Baggers, Cruiser, Street Chopper, Super Streetbike, UTV Driver, ATV Rider and the episodic series On Two Wheels, Bonnier Motorcycle Group engages, informs and inspires an active audience of 8.6 million powersports enthusiasts through their online, video series, event, print publication and television properties. Bonnier Motorcycle Group is a division of Bonnier Corporation, one of the largest special-interest publishing groups in the United States, owned by Sweden-based Bonnier AB, a multichannel media conglomerate operating in 15 countries. Bonnier Motorcycle Group is based in Irvine, Calif.
About Sightline Media Group
PROUD TO SERVE THOSE WHO SERVE. Sightline Media Group is the leading news organization covering military, defense, public sector, federal technology, C4ISR and cyber defense. Our independent, award-winning journalism offers coverage from around the globe, from Sightline headquarters in the Washington, DC area to bureaus and correspondents in the U.S. and around the world. The Military Times group comprises Army Times, Navy Times, Air Force Times and Marine Corps Times. Established in 1940, Military Times has earned its role as part of the fabric of the U.S. military community, playing an important role as the premier, dedicated, independent news source for the active-duty military, their families, veteran and retirees.
Source: Bonnier Motorcycle Group