Japanese OEM To Utilize Show Platform For Global New Model Reveal, Interactive Display
IRVINE, CA – June 1, 2017 – (Motor Sports Newswire) – The American International Motorcycle Expo presented by Nationwide (AIMExpo) welcomes the return of Kawasaki Motors Corp., U.S.A. (Kawasaki) to North America’s premier powersports expo in 2017 as the show makes its move to the Greater Columbus Convention Center in Ohio this September 21-24. Kawasaki is set to use the show’s platform to showcase a global new model reveal along with the public debut of several additional models.
“AIMExpo offers the ideal opportunity to reveal our exciting new products and connect the Kawasaki brand to our dealers, consumers and the media,” said Bill Jenkins, Kawasaki Senior Vice President, Sales Operations. “In addition to launching a new model to a global audience, we will also showcase our popular lineup of two and four-wheel products within our display, giving AIMExpo attendees the chance to see the latest models up close and personal.”
With the move to Columbus, the Japanese manufacturer took notice of the strategic location for the 2017 show – positioning its product and sales staff within 500 miles of 41% of powersports dealers and 50% of the US population.
“AIMExpo presented by Nationwide is really about the industry coming together in one place at one time to put a spotlight on new products and services being introduced that will excite and energize both dealers and consumers in the coming year,” said Larry Little, Vice President and General Manager, MIC Events. “We’re thrilled Kawasaki will leverage the show’s platform, and our continually expanding audience of media attendees, to introduce a key new model from the American stage to the world this September in Columbus!
In year’s past, Kawasaki has used AIMExpo presented by Nationwide to reveal the eye-catching Ninja H2 for the first time to the North American public as well as to debut its new state-of-the-art exhibitor display that features the latest in interactive consumer-facing technology.
Including Kawasaki, the 2017 event will feature the largest number of participating OEM companies since the show’s inception, with more than 500 total exhibitors expected on the show floor, making the fifth annual event’s debut in Columbus the most vibrant yet. Stay tuned to the AIMExpoUSA.com website and keep up to date on exciting news as it happens by visiting AIMExpo’s social media pages. “Like” American International Motorcycle Expo presented by Nationwide on Facebook, and “Follow” on Twitter or Instagram: @AIMExpo.
About American International Motorcycle Expo presented by Nationwide
The American International Motorcycle Expo presented by Nationwide (www.aimexpousa.com) was created to serve as the catalyst to bring together industry, press, dealers and consumers in a single arena that creates a grand stage for motorcycling and powersports in the U.S. and North America, and delivers an efficient and energetic market-timed expo platform for B2B and B2C in the greater powersports industry. AIMExpo presented by Nationwide is the single most important event of its type in the North American market and has international impact within the motorcycling and powersports community. AIMExpo presented by Nationwide is produced by the Motorcycle Industry Council (www.mic.org).
About the Motorcycle Industry Council
The Motorcycle Industry Council exists to preserve, protect and promote motorcycling through government relations, communications and media relations, statistics and research, aftermarket programs, development of data communications standards, activities surrounding technical and regulatory issues, and the American International Motorcycle Expo presented by Nationwide. As a not-for-profit, national industry association, the MIC seeks to support motorcyclists by representing manufacturers, distributors, dealers and retailers of motorcycles, scooters, ATVs, ROVs, motorcycle/ATV/ROV parts, accessories and related goods and services, and members of allied trades such as insurance, finance and investment companies, media companies and consultants.
The MIC is headquartered in Irvine, California, with a government relations office in metropolitan Washington, D.C. First called the MIC in 1970, the organization has been in operation since 1914. Visit the MIC at www.mic.org.
Nationwide, a Fortune 100 company based in Columbus, Ohio, is one of the largest and strongest diversified insurance and financial services organizations in the U.S. and is rated A+ by both A.M. Best and Standard & Poor’s. The company provides a full range of insurance and financial services, including auto, commercial, homeowners, farm and life insurance; public and private sector retirement plans, annuities and mutual funds; banking and mortgages; excess surplus, specialty and surety; pet, motorcycle and boat insurance. For more information, visit www.nationwide.com.
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Source: American International Motorcycle Expo