Nationwide Becomes Presenting Sponsor of the American International Motorcycle Expo

Agreement Partners Columbus-Based Insurance and Financial Services Provider with Leading Powersports Industry Expo

IRVINE, CA – May 15, 2017 – (Motor Sports Newswire) –  The American International Motorcycle Expo (AIMExpo) announced today a multi-year agreement with Nationwide (Nationwide) to serve as presenting sponsor of the powersports industry’s major expo, beginning with the event’s landmark fifth year in 2017, set for September 21-24 in Columbus, Ohio. The locally headquartered Fortune 100 company will showcase its broad offering of insurance and financial products and services to AIMExpo dealers and exhibitors in addition to raising awareness of this world-class event throughout the local community.

Nationwide has served its members for more than 90 years, and is one of the largest and strongest diversified insurance and financial services organizations in the U.S. Likewise, AIMExpo was founded to serve the powersports community with a robust platform that brings all facets of industry together in one place to foster growth within the marketplace and beyond. Today, the Motorcycle Industry Council (MIC) produced AIMExpo serves as North America’s premier powersports trade show and as a result, the two brands complement each other well. Nationwide already has a history of supporting motorcycling as a valued partner of the American Motorcyclist Association (AMA), but AIMExpo presents an unparalleled opportunity for the company to welcome the powersports business to its own backyard.

“Nationwide has long been committed to investing in and supporting the continued development in the city of Columbus,” said Mike Boyd, senior vice president of Marketing at Nationwide. “That’s why we’re pleased to partner with AIMExpo, to deliver an incredible event to the city of Columbus and its residents.”

With upwards of 500 exhibiting companies and thousands of dealers in attendance from the country’s most concentrated region – 41% of US powersports dealers are located within 500 miles of Columbus – Nationwide will share its message and the various insurance and financial solutions it provides with brands and business owners throughout the powersports industry, along with the largest network of dealers under one roof. Following two trade days, AIMExpo will open its doors to the public where the greater Columbus community will have the opportunity to see and experience the latest product offerings from exhibitors while also learning about the variety of personal insurance, banking and lending solutions Nationwide provides to powersports enthusiasts and the general public, alike.

“There couldn’t be a better partner to have than Nationwide as we embark on our journey to Columbus,” said Mike Webster, Senior Vice President of MIC Events. “This vibrant, growing city has all the right elements to make our fifth year of AIMExpo the most successful to date, and aligning with a local company that has contributed so much to the community will ensure we’re taking full advantage of everything Columbus has to offer. We’re also excited they will join in the ride with us to Las Vegas in 2018.”

Be sure to stay tuned to the AIMExpoUSA.com website and keep up to date on exciting news as it happens by visiting AIMExpo’s social media pages. “Like” the American International Motorcycle Expo on Facebook, and “Follow” on Twitter or Instagram: @AIMExpo.

About American International Motorcycle Expo presented by Nationwide

The American International Motorcycle Expo presented by Nationwide (www.aimexpousa.com) was created to serve as the catalyst to bring together industry, press, dealers and consumers in a single arena that creates a grand stage for motorcycling and powersports in the U.S. and North America, and delivers an efficient and energetic market-timed expo platform for B2B and B2C in the greater powersports industry. AIMExpo presented by Nationwide is the single most important event of its type in the North American market and has international impact within the motorcycling and powersports community. AIMExpo presented by Nationwide is produced by the Motorcycle Industry Council (www.mic.org).

About the Motorcycle Industry Council

The Motorcycle Industry Council exists to preserve, protect and promote motorcycling through government relations, communications and media relations, statistics and research, aftermarket programs, development of data communications standards, activities surrounding technical and regulatory issues, and the American International Motorcycle Expo presented by Nationwide. As a not-for-profit, national industry association, the MIC seeks to support motorcyclists by representing manufacturers, distributors, dealers and retailers of motorcycles, scooters, ATVs, ROVs, motorcycle/ATV/ROV parts, accessories and related goods and services, and members of allied trades such as insurance, finance and investment companies, media companies and consultants.

The MIC is headquartered in Irvine, California, with a government relations office in metropolitan Washington, D.C. First called the MIC in 1970, the organization has been in operation since 1914. Visit the MIC at www.mic.org.

About Nationwide

Nationwide, a Fortune 100 company based in Columbus, Ohio, is one of the largest and strongest diversified insurance and financial services organizations in the U.S. and is rated A+ by both A.M. Best and Standard & Poor’s. The company provides a full range of insurance and financial services, including auto, commercial, homeowners, farm and life insurance; public and private sector retirement plans, annuities and mutual funds; banking and mortgages; excess surplus, specialty and surety; pet, motorcycle and boat insurance. For more information, visit www.nationwide.com.

Nationwide, Nationwide is on your side and the Nationwide N and Eagle are service marks of Nationwide Mutual Insurance Company.

Source: MIC Events

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