Five minutes of mind bending freestyle motocross-inspired insanity
once again hits the wire
SAN DIEGO, CA – April 18, 2017 – (Motor Sports Newswire) – The most anticipated off-road viral video of the year – “XP1K4” launched today on UTVUnderground.com. The fourth installment of the wildly-successful film franchise features the driving skills of newly crowned 2017 UTV World Champion and three time off-road champion, RJ Anderson. The title sponsor Polaris RZR is joined by RIGID Industries, Rockstar Energy and BFGoodrich as supporting sponsors of XP1K4. UTVUnderground.com and motorsports production powerhouse Mad Media once again teamed up, and were led by the “The Martelli Brothers” who returned to direct the newest chapter. The XP1K4 media team hit the launch button this morning – distributing via Youtube and Facebook worldwide.
XP1K4 is five minutes of full throttle, turbo powered, mind bending off-road action! This time around, RJ Anderson lays down a massive barrage of gravity defying stunts in his highly modified 2017 Polaris RZR XP® Turbo EPS UTV. RJ fearlessly attacks massive jumps, whoops, high speed drifts, and treacherous rocky terrain. XP1K4 was shot in the stunning Southern California mountains east of San Diego as homage to the birthplace freestyle motocross. Tony Vanillo and his team of dirt and ramp engineers at Off-Road Management Group brought the insane obstacle course to life including the updated version of the treacherous “Wall of Death” and a massive ramp to dirt backflip.
The XP1K viral film series has accrued more than 42 Million aggregate video views across YouTube, Facebook and Instagram so far, and has been watched in more than 70 different countries. The premium-branded, viral video campaign has made hundreds of millions of impressions worldwide, redefining the sport Utility Vehicle (UTV) and Side-by-Side (SxS) market.
“For our fourth installment of the XP1K franchise, we went back to our roots, the mountains of Southern California – where freestyle motocross and freeriding were born. We built some massive stunts that were inspired by freestyle motocross, and required some pretty complicated engineering. That’s what it takes to continue to push the envelope and show people what the combination of RJ Anderson’s fearless driving skills and the RZR platform are capable of.” stated Co-Director Joshua Martelli.
“This one took a lot of work, but we wanted to do things that hadn’t been done before! I am stoked to finally share XP1K4 with the world, people are going to be blown away! I was happy to be back ripping in the mountains of Southern California, it’s our back yard. It’s crazy to think about all the stunts we put this RZR through!,” stated XP1K4 star and off-road Champion, RJ Anderson.
In XP1K4 Anderson pilots the all-new, Tony Vanillo designed, Carr One-built, custom 168-horsepower RZR XP Turbo EPS. Heavy modifications designed to meet the demands of the project include a Holz Racing Products suspension, front sway bar, front bumper, engine mounts and skid system. The dash cluster features the all-new RacePak iQ3 data-logger, Switch Pros Switch Panel, and Mob Armor Mount with iPad Mini designed for the RZR. Anderson will sit on a custom-made MPI/PRP Alpha containment seat and utilize a PRP 5-point harness and custom XP1K4 MPI steering wheel made specifically for the vehicle. Walker Evans Racing has returned and provides their industry leading shock and wheel packages including Walker Evans Racing: 15″ Beadlock Wheels, 2.5-inch Velocity Shocks and new Walker sway bar links. RIGID Industries supplied a host of LED lighting products including the new “Chase” rear-facing, multi-function LED light and the new Rigid “Reflect” LED all-in-one light/mirror. BFGoodrich, the biggest name in off-road tires, supplied their all-new “Baja T/A KR2” 30-inch UTV Tires, which provide superior traction and unmatched durability. The entire car is wrapped in custom Mad Media-designed XP1K4 livery printed and installed by Proline Wraps.
Directed by The Martelli Brothers – Produced by Mad Media
Photography by Mad Media
To learn more about XP1K4 and see all of the videos and photos surrounding campaign visit www.utvunderground.com.
UTVUnderground.com is the world’s fastest growing all-inclusive UTV website, that features content and articles by both enthusiasts and manufacturers alike. In a mere six years, it has become the go-to site for all the latest news and entertainment surrounding the UTV industry. Thousands of monthly visitors from over 100 different countries around the world go to UTVUnderground.com for their daily dose of UV news and information.
About Mad Media
Mad Media (www.madmedia.com) is a San Diego based marketing and creative agency, with in-house film and television production. They are know for crafting authentic, culturally engaging brand messages, and delivering them across print, web, photography, and film platforms. Mad Media has been leading the online content revolution since 1995 producing major commercial, television, online/viral film projects such as The Gymkhana Series and XP1K Series.
RJ Anderson is part of the new breed of off-road racers. Beginning his 4-wheel off-road racing career at the age of 14, RJ is well ahead of the curve. Fast-forward and now at age 23 RJ is a professional short-course racer, UTV World Champion, Pro UTV champion, Pro UTV Driver Of The Year, Pro UTV Baja 1000 race winner, Super-Lite Challenge Cup Winner, TORC series Rookie Of The Year, Pro-2 Rookie of the year and a Pro-Lite Champion. Racing is what RJ loves to do; working to be the best is a passion for him, and winning is his goal. There is no doubt that RJ Anderson is part of the bright future of off-road racing.
See more at www.RJ37.com