Porsche and Microsoft launch partnership

Porsche and Microsoft are set to deliver virtual driving pleasure by working in even closer collaboration in the future.

NEW YORK, NY – April 13, 2017 – (Motor Sports Newswire) – At the New York International Autoshow, the two companies entered into a six-year partnership covering racing games and electronic gaming competitions. In future, Porsche sports cars will be more prominent in the racing game series “Forza Motorsport” and “Forza Horizon”. One central element of the partnership is the growing area of “eSports” – competitions that gamers stage as part of virtual contests.

The “Forza Racing Championship” (ForzaRC) – the leading eSport racing series with the world’s largest online racing community – will be the starting point for this aspect of the partnership. Based on the current Xbox racing game “Forza Motorsport 6”, which has included more than 20 Porsche vehicles since 2016, the 2017 ForzaRC season will include a motorsport championship for all Porsche fans. Registration will open on April 12, 2017 at http://www.forzarc.gfinity.net. Qualification will take place online beginning May 1st.

Exclusive Porsche package for the racing game “Forza Horizon 3”

“By having Microsoft as our partner, we have the opportunity to take the pleasure of driving a Porsche and making it an experience in the virtual world”, says Detlev von Platen, Member of the Executive Board responsible for Sales and Marketing at Porsche AG. “Racing games and eSports connect the real and virtual worlds and enable us to gain further access to the young target group. It means that they can develop a passion for Porsche even before buying their first sports car”.

To kick off the partnership, a new and exclusive Porsche package for the racing game “Forza Horizon 3” is available to download from today. The package contains a total of seven current and historical Porsche vehicles: the legendary 550A Spyder, the 718 RS 60 Spyder from 1960, the 911 Carrera RS 2.7 from 1973, the 911 GT2 (type 993), the Cayman GT4 and the 911 GT3 RS, as well as the new Panamera Turbo.

About Porsche Cars North America Inc. | One Porsche Drive, Atlanta, GA 30354 USA

Established in 1984, Porsche Cars North America, Inc. (PCNA) is the exclusive U.S. importer of Porsche 918 Spyder, 911, Boxster and Cayman sports cars, the Macan and Cayenne SUVs, and Panamera sports sedans. Headquartered in Atlanta, Georgia since 1998, PCNA is also home to the first Porsche Experience Center in North America featuring a module-based 1.6 mile driver development track, business center, human performance center, and fine dining restaurant. PCNA employs approximately 300 people who provide parts, service, marketing, and training for 188 dealers. They, in turn, work to provide Porsche customers with a best-in-class experience that is in keeping with the brand’s 65-plus year history and leadership in the advancement of vehicle performance, safety and efficiency. PCNA is a wholly-owned subsidiary of Porsche AG, which is headquartered in Stuttgart, Germany.

At the core of this success is Porsche’s proud racing heritage that boasts some 30,000-plus motorsport wins to date.

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For Porsche apps: http://www.porsche.com/usa/entertainment/apps/

Source: Porsche Cars North America, Inc.

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