Japanese OEM To Display 2018 Products and Conduct Dealer Activities
IRVINE, CA – April 7, 2017 – (Motor Sports Newswire) – The American International Motorcycle Expo presented by Nationwide (AIMExpo) announced today that American Honda Motor Co., Inc. (Honda), a leading manufacturer of motorcycles, ATVs and side-by-sides, will make its return to the show floor in 2017. The fifth-year event takes over the Greater Columbus Convention Center in Ohio’s state capital for the first time.
As a returning exhibitor, Honda has developed a strategic plan that allows them to take advantage of the broad range of show elements, specifically leveraging the increased dealer attendance and engagement in the Columbus location. The manufacturer is expected to bring an array of 2018 models, including the new CRF off-road lineup and the eye-catching CBR1000RR.
“AIMExpo presented by Nationwide is an excellent venue for us to engage with our dealers,” said Chuck Boderman, Vice President, Motorcycle Division at American Honda Motor Co., Inc. “With the show moving to Ohio it will allow more of our network to take advantage of this opportunity and to showcase our North American Headquarters just down the road in Marysville.”
The announcement of Honda’s return to the Motorcycle Industry Council (MIC) produced North American powersports expo comes on the heels of their exciting new partnership with Genuine Broaster Chicken Honda to contest the Superbike class in the MotoAmerica series. To celebrate this, Honda is planning to have professional racer Jake Gagne and his Genuine Broaster Chicken Honda CBR1000RR superbike in attendance in Columbus to meet with dealers and consumers throughout the show.
“Honda has experienced the value of AIMExpo presented by Nationwide and has leveraged the platform to great benefit of their brand,” said Larry Little, Vice President & General Manager, MIC Events. “Whether showcasing new product to the media, engaging consumers with their leading technology, or closely interacting with dealers, they understand this is THE powersports expo for the US market. With 41 percent of the nation’s dealerships and 50 percent of the US population within 500 miles of Columbus we look to make 2017 the best show yet, and Honda’s commitment contributes greatly to that goal.”
Come visit Honda and see all of their 2018 models inside booths 1347 and 1535 on the AIMExpo show floor.
Be sure to stay tuned to the AIMExpoUSA.com website and keep up to date on exciting news as it happens by visiting AIMExpo presented by Nationwide’s social media pages. “Like” the American International Motorcycle Expo on Facebook, and “Follow” on Twitter or Instagram: @AIMExpo.
About American International Motorcycle Expo presented by Nationwide
The American International Motorcycle Expo presented by Nationwide (www.aimexpousa.com) was created to serve as the catalyst to bring together industry, press, dealers and consumers in a single arena that creates a grand stage for motorcycling and powersports in the U.S. and North America, and delivers an efficient and energetic market-timed expo platform for B2B and B2C in the greater powersports industry. AIMExpo presented by Nationwide is the single most important event of its type in the North American market and has international impact within the motorcycling and powersports community. AIMExpo presented by Nationwide is produced by the Motorcycle Industry Council (www.mic.org).
ABOUT AMERICAN HONDA
American Honda Motor Co., Inc., is the sole distributor of Honda motorcycles, scooters, ATVs and Side-by-Sides in the U.S. American Honda’s Motorcycle Division conducts the sales, marketing and operational activities for these products through independent authorized Honda retail dealers. For more information on Honda products, go to powersports.honda.com.
About the Motorcycle Industry Council
The Motorcycle Industry Council exists to preserve, protect and promote motorcycling through government relations, communications and media relations, statistics and research, aftermarket programs, development of data communications standards, activities surrounding technical and regulatory issues, and the American International Motorcycle Expo presented by Nationwide. As a not-for-profit, national industry association, the MIC seeks to support motorcyclists by representing manufacturers, distributors, dealers and retailers of motorcycles, scooters, ATVs, ROVs, motorcycle/ATV/ROV parts, accessories and related goods and services, and members of allied trades such as insurance, finance and investment companies, media companies and consultants.
The MIC is headquartered in Irvine, California, with a government relations office in metropolitan Washington, D.C. First called the MIC in 1970, the organization has been in operation since 1914. Visit the MIC at www.mic.org.
Nationwide, a Fortune 100 company based in Columbus, Ohio, is one of the largest and strongest diversified insurance and financial services organizations in the U.S. and is rated A+ by both A.M. Best and Standard & Poor’s. The company provides a full range of insurance and financial services, including auto, commercial, homeowners, farm and life insurance; public and private sector retirement plans, annuities and mutual funds; banking and mortgages; excess surplus, specialty and surety; pet, motorcycle and boat insurance. For more information, visit www.nationwide.com.
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Source: Motorcycle Industry Council