Industry Leader Launches ROR Brands

29 03 2017

Former MAG Exec Rod Derifield Back In The Saddle

SANTA ANA, CA – March 29, 2017 – (Motor Sports Newswire) – Powersports industry brand builder and entrepreneur Rod Derifield is back in the saddle… literally. Most recently President of the Motorsport Aftermarket Group (MAG) Off-Road Group, including DragonFire, Malcolm Smith Racing, ProTaper, QuadBoss and Renthal, Derifield is launching ROR Brands. ROR’s initial products will focus on seats and related accessories with imminent plans to expand into other arenas. The first look at the business will be at the Laughlin River Run.

“ROR Brands is founded on strength of passion for the powersports industry and our commitment to elevate the riding experience,” says Derifield. After managing five MAG brands with more than $50 million in sales in the U.S. and the U.K., Derifield has seen the loyalty and passion that riders have, and it is a vision he shares. “We want every rider to enjoy every ride in comfort… for as long as they want.”

Prior to the powersports industry, Derifield pioneered advancements in the life sciences field. “There are many design technologies and materials used in the medical device industry that are a natural fit for a motorcycle, ATV or UTV,” he explains. “After building various brands in the motorcycle industry since 2012, I could clearly visualize the road to synergy of materials, design, and technology from medical device and life science industries with the need to alleviate some of the ‘pain in the butt’ aspects of being in the saddle all day.”

Analysis, planning and strategy clarified some of the industry needs. However, it was the passion, strength, and loyalty of the powersports community and the opportunity to acquire Royal Riding that convinced Rod the time was right to launch ROR Brands. “We are only getting started… the powersports industry will be hearing more from ROR,” concludes Derifield.

Look for the ROR Brands roll out at the Royal Riding display during the Laughlin River Run, April 26-29, 2017. For more information on ROR BRANDS and its products, e-mail rod@rorbrands.com, call (714) 325-5572 or click on https://royalriding.com/pages/ror-brands-inc

About ROR Brands Inc.

ROR Brands provides high quality, innovative seating products and accessories to the powersports industry via the well-known consumer brands within its portfolio, including Royal Riding, Royal Riding Off-Road, BS Sand and a number of other aftermarket leaders in the powersports industry. Founded by Rod Derifield in 2017, ROR seeks to revitalize the industry, one brand at a time, while making a positive impact on the powersports community as a whole.

About Royal Riding

Ride In Comfort… For Longer! Whether you are riding a motorcycle, snowmobile, ATV, quad, horse or just sitting outside for long periods of time, our mission is to provide comfortable, quality Gel Seat Pads so you can Ride Longer — Ride Like Royalty. With five standard sizes of motorcycle gel seat pads and three different cover options to meet your specific needs, Royal Riding has got you cushioned!

Source: ROR Brands, Inc.

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