American Flat Track: Thom Duma Fine Jewelers named Official Jeweler for fourth consecutive year

DAYTONA BEACH, FL –  March 6, 2017 – (Motor Sports Newswire) –  American Flat Track is pleased to announce Thom Duma Fine Jewelers (TDFJ) will return in 2017 as the Official Jeweler of American Flat Track for the fourth consecutive year.

At the end of the season, TDFJ will present the Grand National Champion of the premier AFT Twins class with a custom Championship diamond ring. In support of the up-and-coming stars of the sport, TDFJ will also create a specially-designed Championship ring for the top AFT Singles rider. The rings will be handcrafted by Tom Duma and his team of jewelers and presented to the champions at the year-end banquet in recognition of their achievements.

“Tom Duma has been a strong supporter of the sport for many years and we appreciate his contribution,” said Michael Lock, CEO of American Flat Track. “As the jeweler to the stars of American Flat Track and a member of the Class of ’79, Tom’s personal dedication to the paddock is evident in all that he does.”

Before mastering his craft as a fine jeweler, Tom Duma was a professional Flat Track racer from 1976 to 1981. After his racing career, his passion for the sport inspired him to create a racing-inspired jewelry line – “The Racer Series.”

“ is honored to be the Official Jeweler of American Flat Track for our fourth consecutive year,” said Tom Duma, CEO of Thom Duma Fine Jewelers. “This year we are designing two unique Championship rings for each of the series champions, something the champions will cherish for a lifetime. TDFJ is a branded jewelry store carrying quality designer lines such as Rolex, Tacori, David Yurman, Gabriel and many others. So, whether you’re looking for custom designed Flat Track-themed jewelry, fine Swiss watches, bridal or fashion jewelry, TDFJ has what you are looking for with fair and competitive prices. Racers and Fans alike now have a friend in the jewelry business and someone who shares their passion for Flat Track.”

The Racer Series collection boasts precious metal pieces that have been transformed into dirt track bikes, number plates and other elegant Flat Track-themed designs. Duma created the line so racers and fans could wear pieces of jewelry that would keep Flat Track racing in the forefront of their minds and show their family and friends their love of American Flat Track. The complete Racer Series line is available for purchase online at

American Flat Track will kick off the 2017 season during Daytona’s Bike Week festivities on Thursday, March 16 with the all-new DAYTONA TT, built inside the tri-oval at Daytona International Speedway. The DAYTONA TT will mark the dawning of a new era for America’s most historic form of motorcycle racing, and the “World Center of Racing” will serve as the first battleground for the great American war between Harley-Davidson and Indian Motorcycles in 2017. Tickets for the DAYTONA TT are now on sale and can be purchased at

Source: American Flat Track