Harley-Davidson Extends Agreement as Official Motorcycle of NHRA

28 02 2017

GLENDORA, CA – February 28, 2017 – (Motor Sports Newswire) – Harley-Davidson Motor Company has extended its relationship with NHRA as the official motorcycle of the NHRA. Harley-Davidson, the oldest and largest U.S.-based manufacturer of motorcycles, has been the official motorcycle of NHRA since 2006.

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“Harley-Davidson has been an integral partner of the NHRA since they first came into the sport over a decade ago,” said Brad Gerber, NHRA vice president and chief development officer. “They have been a staple at events during the year and have used the NHRA platform to reach a wide ranging group of motorsports enthusiasts at our 24 national events across the country.”

Harley-Davidson entered the sport in 2004 with its Screamin’ Eagle/Vance & Hines Pro Stock Motorcycle team. The team of riders Andrew Hines and Eddie Krawiec has achieved tremendous success on the track with backing from the iconic manufacturer, racing to eight NHRA Mello Yello Drag Racing Series world championships, including five for Hines and three for Krawiec.

“Since the beginning of our Pro Stock Motorcycle program, our relationship with the NHRA has provided Harley-Davidson a tremendous opportunity to share the power, speed and performance that flows through our veins with thousands of motorsports fans across the country, and we look forward to continuing our successful partnership on and off the track,” said Scott Beck, Harley-Davidson Director of Global Brand Marketing.

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Since 2007, Harley-Davidson’s interactive display in Nitro Alley, NHRA’s fan interactive area on-site at NHRA Mello Yello Drag Racing Series events, has been one of the featured attractions for fans of all ages. The display engages NHRA fans into the Harley-Davidson experience with product displays and a special dyno-motorcycle-based drag racing simulator, in addition to other activities..

As part of the agreement, NHRA and Harley-Davidson will continue to partner in giving away a Harley-Davidson Motorcycle at select events on the NHRA Mello Yello Drag Racing Series tour.

About National Hot Rod Association

Headquartered in Glendora, Calif., NHRA is the primary sanctioning body for the sport of drag racing in the United States. NHRA presents 24 national events featuring the NHRA Mello Yello Drag Racing Series, NHRA Lucas Oil Drag Racing Series and NHRA J&A Service Pro Mod Drag Racing Series. NHRA provides competition opportunities for drivers of all levels in the NHRA Summit Racing Series and the NHRA Drags: Street Legal Style presented by AAA. NHRA also offers NHRA Jr. Street program for teens and the Summit Racing Jr. Drag Racing League for youth ages 5 to 17. In addition, NHRA owns and operates five racing facilities: Atlanta Dragway in Georgia; Gainesville Raceway in Florida; National Trail Raceway in Ohio; Lucas Oil Raceway at Indianapolis; and Auto Club Raceway at Pomona in Southern California. For more information, log on to NHRA.com, or visit the official NHRA pages on Facebook, YouTube and Twitter.

About Harley-Davidson Motor Company

Since 1903, Harley-Davidson Motor Company has fulfilled dreams of personal freedom with cruiser, touring and custom motorcycles, riding experiences and events, and a complete line of Harley-Davidson motorcycle parts, accessories, general merchandise, riding gear and apparel. For more information, visit www.h-d.com.

Source: National Hot Rod Association

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