GLENDORA, CA – February 16, 2017 – (Motor Sports Newswire) – NHRA officials announced today that Advertising Edge has extended its agreement as the Official Uniform of the NHRA.
The partnership between NHRA and Advertising Edge began in 2010 and as part of the multi-year extension Advertising Edge will continue to provide NHRA with hats, staff uniforms, shirts, event winner jackets and other special apparel items.
“Advertising Edge has provided NHRA with top-quality apparel and excellent service and we are very happy to continue this relationship,” said Graham Light, senior vice president, racing operations, NHRA. “The uniforms and apparel Advertising Edge provides are used by NHRA employees at every one of our 24 events across the country and by a variety of drivers and teams. The event winner jackets and caps are popular with the drivers and we look forward to awarding many more to our victors in 2017 and beyond.”
Also in the agreement, NHRA will provide Advertising Edge with recognition in National DRAGSTER and NHRA.com, track signage at all NHRA Mello Yello Drag Racing Series events and video spots on the event big screen.
“We at NHRA are very excited to extend our partnership with Advertising Edge,” said Brad Gerber, vice president of sales and chief development office, NHRA. “Advertising Edge is a proud supporter of NHRA Drag Racing, has a heavy involvement in the sport and we look forward to working with them for years to come.”
Since entering into its partnership with NHRA, Advertising Edge has gone on to secure exclusive relationships with many race teams within the NHRA community including Don Schumacher Racing, Bob Bode Racing, Chris McGaha and his Pro Stock team, many Top Alcohol teams, and Super Comp teams, among others.
“Our partnership with NHRA provides the perfect platform for Advertising Edge to showcase our brand in a real world setting,” said Don Roe, president of Advertising Edge. “Seeing the many teams, race officials, and drivers utilize our products is a sense of pride for all of our employees and company.”
Advertising Edge specializes in USA made custom sublimated race apparel, logo apparel, promotional products, and the manufacturer of Stupid Fast racing lifestyle brand. Advertising Edge prides itself on providing excellent customer service and has a dedicated team to work with its customers from quotation to delivery to ensure full satisfaction.
About National Hot Rod Association
Headquartered in Glendora, Calif., NHRA is the primary sanctioning body for the sport of drag racing in the United States. NHRA presents 24 national events featuring the NHRA Mello Yello Drag Racing Series, NHRA Lucas Oil Drag Racing Series and NHRA J&A Service Pro Mod Drag Racing Series. NHRA provides competition opportunities for drivers of all levels in the NHRA Summit Racing Series and the NHRA Drags: Street Legal Style presented by AAA. NHRA also offers NHRA Jr. Street program for teens and the Summit Racing Jr. Drag Racing League for youth ages 5 to 17. In addition, NHRA owns and operates five racing facilities: Atlanta Dragway in Georgia; Gainesville Raceway in Florida; National Trail Raceway in Ohio; Lucas Oil Raceway at Indianapolis; and Auto Club Raceway at Pomona in Southern California. For more information, log on to NHRA.com, or visit the official NHRA pages on Facebook, YouTube and Twitter.
Source: National Hot Rod Association