Motorcyclist Magazine Relaunches With Expanded Format

13 02 2017

Enhanced Print Magazine to Include Larger Cut Size, Thicker Paper Stock and Expanded Feature Articles

IRVINE, CA – February 13, 2017 – (Motor Sports Newswire) – Bonnier Motorcycle Group today announced a newly redesigned Motorcyclist magazine with the launch of the publication’s March/April issue, scheduled to hit newsstands February 28. In order to support its dedicated readers, Motorcyclist will move to a thicker paper stock and enlarged size. In addition, Motorcyclist will have increased pages and will be offered in six issues per year, allowing for the magazine to focus on expanded feature stories with engaging photographic spreads.

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“I have been reading Motorcyclist magazine since I was a child, so this relaunch was very important to me,” said VP, Group Publisher Andy Leisner. “The new Motorcyclist had to present motorcycling in a way to inspire people to buy motorcycles and ride, just like how it influenced me. The new format, quality, and presentation does this by showcasing our sport with style, class and excitement.”

Motorcyclist is the oldest continually-published motorcycle magazine in the world, with its first issue going to print in 1912. As the magazine enters a new era, Zack Courts and Ari Henning will share Executive Editor responsibilities in leading the brand.

“We didn’t take this redesign lightly,” Courts said. “We know the readers have come to count on this magazine for the true enthusiasts’ view of motorcycling. We’ve chased stories and photos from around the world for this issue. That’s our plan now: find the most interesting snapshots of two-wheeled culture and deliver them to people with great imagery and imaginative storytelling. Motorcycles are a huge part of our life, and we think the readers will be able to feel that every time they turn the page.”

The first edition of the relaunched magazine will include articles on subjects as varied as the story of the grandfather of the popular Adventure-bike category, the 1981 BMW R80 G/S, as well as an in-depth profile of the man behind the strident designs of KTM.

“The magazine’s new format will give us more space to provide in-depth bike and product reviews, lots of how-to and hands-on content, and report on news and trends in the industry,” Henning said. “We’re emphasizing compelling art, so our stories will be accompanied by the best photography we can get our hands on.”

About Motorcyclist

Based in Irvine, Calif., Motorcyclist and Motorcyclistonline.com are part of Bonnier Motorcycle Group, a division of Bonnier Corporation. Across more than 100 years, Motorcyclist has been the premier resource for the hardcore motorcycle enthusiast. With detailed and accurate road tests plus innovative and out-of-the-ordinary features running alongside thoughtful hands-on and how-to stories, Motorcyclist balances entertainment with education.

About Bonnier Corporation

Bonnier Corporation is one of the largest special-interest publishing groups in the United States, with more than 30 multichannel brands extending into all platforms including magazines, digital media, books, events and product licensing. Bonnier Corp.’s brands include Popular Science, Saveur, Field & Stream, Popular Photography, Destination Weddings & Honeymoons, Cycle World, Working Mother and Outdoor Life. Bonnier Corp. is owned by Sweden-based Bonnier AB, a multichannel media conglomerate operating in 15 countries.

Source: Bonnier Corporation

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