Pirelli Launches 2017 “Pay Dirt” Promotion Featuring the SCORPION MX Tire Family

Consumers Can Receive a $20 Visa® Prepaid Card When Purchasing
at Participating Dealers

ROME, GA – February 2, 2017 – (Motor Sports Newswire) –  Today, Pirelli launched its 2017 “Pay Dirt” promotion that will provide off-road motorcycle enthusiasts the opportunity to receive a $20 Pirelli VISA® Prepaid Card by mail. The special offer will be valid when purchasing a set (front and rear) or any two (2) Pirelli brand motocross or trial (including non-DOT) tires from participating dealers across the nation beginning at 12:00 a.m. ET on February 1, 2017 and ending on March 31, 2017 at 11:59 p.m. ET.


“Pirelli’s Pay Dirt promotion is our way of giving back to motorcyclists who upgrade their bikes by purchasing a fresh set of tires,” said Chet Plewacki, Pirelli Moto Marketing Director, NAFTA. “The $20 Visa Prepaid Card is the perfect way to put money back in the riders pocket, which can be used to fuel up near your favorite riding spot or on a lunch stop with family and friends.”

Pirelli’s SCORPION™ MX tire lineup has been incredibly successful in nearly all types of terrain across the globe, winning an astonishing 66 MXGP World Championships throughout the years. The MX32™ PRO, which was introduced last year, was specifically designed to target intermediate to hard terrain in North America and is among the tread patterns eligible for the “Pay Dirt” promotion. Pirelli’s “we race what we sell, we sell what we race” motto gives local and amateur riders the chance to perform at the highest level by using the same tires found on the bikes of the sports biggest stars.

Offer valid only for legal residents of the 50 United States or the District of Columbia who are individual consumers. Requests by all participants must be submitted or postmarked online by April 30, 2017.

The following Pirelli tread patterns are eligible:

  • SCORPION MX Soft170202-pirelli-scorpion_mx_midsoft32
  • SCORPION MX Mid-Soft
  • SCORPION MX32 Mid-Hard
  • SCORPION MX Mid-Hard
  • SCORPION XC Mid-Soft
  • SCORPION XC Mid-Hard
  • MT 16 Garacross
  • MT 43 Pro Trial

*Offer not valid on Mini Bike tires*

For complete terms and conditions, please visit www.pirelli.com/usmotopromo


Founded in 1872, Pirelli is among the largest global tire makers, and focuses its business on the high end, premium product segment where it is a world leader. Present in over 160 countries, Pirelli has 22 manufacturing sites and employs approximately 38,000 people around the world. Successfully competing in motorsports since 1907, Pirelli is currently the exclusive supplier of the Formula 1 championship, the Superbike world championship, and many other championships around the world.

Pirelli Tire North America (PTNA) services NAFTA (North American Free Trade Agreement) member countries through its Modular Integrated Robotized System (MIRS) facility and research and development center at its Rome, Georgia headquarters, its state-of-the-art manufacturing plant in Silao, Mexico and its New York City, Montreal and Mexico City sales and marketing offices. The company manufactures, distributes and markets original equipment and replacement tires for export and domestic car/motorcycle applications (US, CA, MX) and Agro/Heavy Truck platforms (MX).

Source: Pirelli Tire North America