Pirelli Announces 2017 Local Dealer and Amateur Motocross Support Program

ROME, GA – January 23, 2017  (Motor Sports Newswire) –  For 2017, Pirelli has announced the launch of an all-new motocross dealership support program focused on assisting local dealerships in backing amateur motocross enthusiasts across the nation. The program is designed to help dealerships through technical expertise, activation, and product support for local riders of all ages and skill levels who will rely on the performance advantages of Pirelli’s wide-ranging SCORPION™ MX lineup.

Pirelli, who has been crowned Motocross World Champion an astonishing 66-times, remains committed to providing technical support through seminars and race day support from longtime motocross and supercross tire specialist Doug Schopinsky. His decades of experience and expertise at the pinnacle of the sport can be used to help dealer staff understand tire type selection, technical aspects, and guide local racers in setting the bike to maximize their tire performance for various local tracks and terrain.

“The local shop and amateur motocross support program is a unique and exciting way to better educate riders about the Pirelli products on their motorcycles,” said Chet Plewacki, Pirelli Moto Marketing Director, NAFTA. “Pirelli is offering an incredible product support and activation package for local dealers, as well as a rare opportunity for both dealer staff and riders to benefit and learn the technical aspects of selecting tires from expert tire specialist Doug Schopinsky.”

The Program is Limited to the first 40 dealers, who will receive product support in the form of both Free-of-Charge delivered immediately with their commitment, as well as future product support via fill-in privileges throughout the year.

Dealerships interested in participating are encouraged to contact their local Parts Unlimited or Western Powersports representative for details beginning January 23, 2017. All technical and race support will be subject to availability and scheduling.

Exclusive dealership activation support kit includes:

  • 10X10 Pirelli Canopy
  • Pirelli Outdoor Flags
  • Pirelli Table Cover
  • Pirelli Autopop POP Display
  • Pirelli Hats & T-Shirts
  • Pirelli Tire Shoes (2pack)
  • Motocross & Product Brochures

For more information on Pirelli’s SCORPION™ MX tire lineup, visit www.pirelli.com


Founded in 1872, Pirelli is among the largest global tire makers, and focuses its business on the high end, premium product segment where it is a world leader. Present in over 160 countries, Pirelli has 22 manufacturing sites and employs approximately 38,000 people around the world. Successfully competing in motorsports since 1907, Pirelli is currently the exclusive supplier of the Formula 1 championship, the Superbike world championship, and many other championships around the world.

Source: Pirelli Tire North America