New YouTube-Influencer-Hosted Show on TEN’s SVOD Service Will Cover the Past, Present, and Future of Muscle
LOS ANGELES, CA – December 1, 2016 – (Motor Sports Newswire) – TEN: The Enthusiast Network announced today its new Motor Trend OnDemand show, The House of Muscle, will premiere December 1, 2016. The House of Muscle takes a deep look inside the world’s continued obsession with muscle cars. Each month, the show’s host, YouTube sensation Mike Musto, will travel the U.S. and beyond showcasing how these automobiles—and their die-hard owners—help shape the face of today’s automotive culture. Every car has a past, and every owner a story. From homebuilt customs to priceless rolling works of art, Musto not only profiles the cars and their place in history, he takes these amazing machines on a no-holds-barred testdrive.
“We have created a show for muscle car fans around the world that showcases old and new muscle cars and what they mean to their often-fanatical owners,” says Musto. “I’m excited to welcome viewers to join us as we explore The House of Muscle.”
Host Mike Musto showcasing a Dodge Charger muscle car in Motor Trend OnDemand’s new show,
The House of Muscle.
The first few episodes will take viewers on a 2,500-mile road trip from Los Angeles to Detroit via lots of Dodge muscle cars—and one very special van. Then, Musto will introduce you to a one-off private fleet of Chevy Novas before getting behind the wheel of an old-school Plymouth Belvedere, which just may be the world’s greatest Q car/street sleeper.
The show’s host, Mike Musto, rose to fame as the creator of his own muscle car show, BIG MUSCLE, on YouTube, receiving more than 50 million views to date. As host of the SiriusXM Radio show RPM, Musto gained a following for his no-nonsense style and straight-talking attitude about automobiles. Musto is also an automotive journalist and marketing consultant with more than 2,500 articles to his credit pertaining to automobiles and automotive culture for both online and print publications. Elsewhere, he is a high-performance driving instructor with the National Auto Sport Association and has been featured on such TV shows as Bullrun, MAVTV’s Optima Ultimate Street Car Invitational, as well as Discovery Channel’s Fast N’ Loud.
Motor Trend OnDemand is currently featuring a bundle deal. Fans receive up to 85 percent off a one-year subscription to Motor Trend OnDemand with first or exclusive access to popular shows, including Roadkill, Dirt Every Day, Head 2 Head, and The House of Muscle, along with a one-year subscription to the car magazine of their choice, including Motor Trend, Automobile, Roadkill, Hot Rod, Four Wheeler, and Super Street (either in print, digital, or both formats), as well as a Motor Trend OnDemand hat. Deals start at $59.99 for a year’s subscription.
About Motor Trend OnDemand
Motor Trend OnDemand, the world’s premier automotive subscription video service (SVOD), provides exclusive access to more than 1,500 hours of automotive content, including original programming, motorsports, live events, and historical archives. Motor Trend OnDemand also offers exclusive, first-look access, bonus episodes, and behind-the-scenes footage from its popular slate of MOTOR TREND original programs, including Roadkill, Dirt Every Day, Head 2 Head, and Ignition, along with all-new original series, such as Roadkill Garage, Head 2 Head Drag Race, and Daily Fix with host Carlos Lago. In addition, Motor Trend OnDemand is the exclusive North American distributor of more than 60 live motorsports events each year, including racing from Pirelli World Challenge, Blancpain GT Series, DTM, and Lamborghini Super Trofeo, as well as popular enthusiast events such as the Pebble Beach Concours d’Elegance®, Rolex Monterey Motorsports Reunion, and the Goodwood Festival of Speed.
About TEN: The Enthusiast Network
TEN: The Enthusiast Network is the world’s premier transmedia network of enthusiast brands, such as MOTOR TREND, AUTOMOBILE, HOT ROD, SURFER, TRANSWORLD SKATEBOARDING, and GRINDTV. With more than 60 websites, 50 publications, 50 annual events, the Motor Trend OnDemand subscription video-on-demand service, as well as the world’s largest automotive and action/adventure sports media platforms, TEN inspires enthusiasts to pursue their passions. For more information, visit enthusiastnetwork.com.
CONTACT: Rob Quigley, Senior PR and Social Media Manager, Marketing, TEN: The Enthusiast Network, firstname.lastname@example.org or 310-363-4086
Source: TEN: The Enthusiast Network