Italian Manufacturer Becomes Official Boots for Enduro, SuperEnduro and Extreme Enduro Team Riders
November 29, 2016 – (Motor Sports Newswire) – Husqvarna Motorcycles are pleased to announce a new two-year partnership with SIDI – an agreement that will see the world-renowned sports footwear manufacturer become the official boots supplier for all European-based Rockstar Energy Husqvarna Factory Racing Enduro, SuperEnduro and Extreme Enduro riders throughout the 2017 and 2018 seasons.
Ideally combining innovation with half a century of experience in high-quality sports footwear manufacturing, SIDI is the brand of choice for millions of riders around the globe. What started back in 1960 as a craftsman’s workshop manufacturing mountain sports footwear in northern Italy has now evolved into a dominant player in the motorcycle and cycling markets.
Remaining at the forefront of all latest technical development SIDI’s R&D engineers have strived to offer products that are extremely reliable and comfortable. Worn by world-class athletes for decades SIDI boots have helped them claim victories and celebrate world championship titles in all major off-road motorcycle racing disciplines.
The signing of this agreement between Husqvarna Motorcycles and SIDI Sport will see all six Rockstar Energy Husqvarna Factory Racing Enduro, SuperEnduro and Extreme Enduro team riders based in Europe wear SIDI boots throughout their 2017 and 2018 racing campaigns.
Robert Jonas – Vice President Husqvarna Motorsport: “We’re extremely pleased to have SIDI join our enduro teams for the next two years. As a brand they’re closely involved with motorcycle competition with their boots worn by world champions in all kinds of motorcycle racing disciplines. With SIDI becoming an official boots supplier, we are happy to equip all European-based Rockstar Energy Husqvarna Factory Racing Enduro, SuperEnduro and Extreme Enduro riders with the very best equipment, allowing them to perform at their best while staying well-protected.”
Dino Signori – CEO SIDI Sport: “It’s an honour for all of us at SIDI to support Rockstar Energy Husqvarna Factory Racing’s enduro athletes for the next two years. Combining tradition with innovation, style with comfort SIDI has become a market leader in motorcycle footwear. Our goal is always to push the boundaries of innovation and competition has always been an ideal testing ground for SIDI to develop new technologies. We trust Rockstar Energy Husqvarna athletes will enjoy the use of SIDI boots and we are looking forward to a fruitful collaboration with the team for many years to come.”
Husqvarna Motorcycles. Tradition on two wheels since 1903.
Husqvarna Motorcycles are widely known and respected in the off-road world for a heritage of competition and numerous motocross and enduro world championships. Originally founded in Sweden in 1903, Husqvarna Motorcycles have been designed and manufactured in Mattighofen, Austria since 2013.
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Source: Husqvarna Motorcycles GmbH