The Progressive International Motorcycle Shows (IMS) Set to Kick off Its 2016-2017 Tour In November

15 11 2016

The 2017 IMS tour plans to stop in seven cities across the United States

SANTA MONICA, CA – November 15, 2016 – (Motor Sports Newswire) –  The Progressive® International Motorcycle Shows® (IMS), the motorsports industry’s most powerful method for engaging qualified buyers, is geared up and ready to kick start the 2017 tour. The 2017 IMS tour will feature some of the top industry leading manufacturers such as BMW, BRP|Can-Am, Ducati, Harley-Davidson, Honda, Indian, Kawasaki, Royal Enfield, Slingshot, Suzuki, Victory, and Yamaha. Attendees at the 2017 IMS tour will have the opportunity to engage with leading powersports brands, see new motorcycle models for the first time, and enjoy exciting new show attractions.

The 2017 Progressive® IMS tour begins in Long Beach, CA November 18-20. To learn more about the tour, please visit: www.motorcycleshows.com 

Tracy Harris, Senior Vice President Powersports Group, UBM: “We expect the 36th annual Progressive® International Motorcycle Shows® to be one of our most innovative yet. We are excited to introduce new ideas into the 2017 tour, while continuing to provide the show that many of our legacy attendees and exhibitors expect. Our show has always been a gathering place, connecting top manufacturers with motorcycle riders, fans, and enthusiasts; while driving trends in the powersports industry.”

The 2017 IMS tour is planned to be one of the most interactive yet with many new attractions for attendees to engage on the show floor. An FMX stunt show, temporary airbrush tattoos, live music, competitions and more will provide entertaining experiences for IMS attendees. One of the newest attractions on the 2017 tour is a mobile app and digital interface that will allow consumers to seamlessly interact with main show attractions and participating brands. The swipe of an event pass will allow attendees to win prizes, play games, join activities and share it all in real time socially; improving the attendee experience.

Other Key attractions include: an FMX Stunt Show by The Metal Mulisha Fitz Army; Inked Tattoo Parlor; IMS Vintage; the Progressive® Welcome Center; the Progressive® Stage; the Progressive® Parlor; Flo’s Chop Shop; Flo’s Coffee Grinder; The Studio; the Marketplace presented by Cycle Gear; J&P Cycles Ultimate Builder Custom Bike Show; Demo Rides (select cities), and the Kids Zone Presented by Allstate. To learn more about the attractions on the 2017 IMS tour please visit: http://www.motorcycleshows.com/attractions

Scott Hall, Motorcycle Product Manager, Progressive Insurance: “Each year, our goal is to hit the road with a unique destination within the International Motorcycle Show, where we can connect with motorcycle enthusiasts and show them what Progressive is all about. Join us at the newly refreshed Progressive Parlor, where we’ll kick off the tour by teaming up with Movember and bikers across the country to fuel awareness about “Throttle Therapy”. During our first tour date, head to Flo’s Chop Shop to get a fresh, clean shave or a beard trim and help us raise awareness for men’s health.”

The 2017 Progressive® International Motorcycle Show® Schedule:

  • Long Beach, CA: November 18-20, 2016
  • New York, NY: December 9-11, 2016
  • Washington, D.C.: January 6-8, 2017
  • Dallas, TX: January 13-15, 2017
  • Cleveland, OH: January 27-29, 2017
  • Minneapolis, MN: February 3-5, 2017
  • Chicago, IL: February 10-12, 2017

To purchase tickets for the Progressive® International Motorcycle Shows®, please visit: http://www.motorcycleshows.com/cities

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About Progressive® International Motorcycle Shows® (www.motorcycleshows.com)

The Progressive® International Motorcycle Shows® offer enthusiasts an all-access pass to the world of motorcycling. Launched in 1982, the tour showcases hundreds of the latest street bikes, dirt bikes, cruisers, scooters and ATVs for new and experienced riders, and gives enthusiasts of all ages the opportunity to check out the latest gear and aftermarket accessories, as well as hours of entertainment. The Progressive® International Motorcycle Shows® is managed by the UBM Americas Powersports Group, a member of the Motorcycle Industry Council.

About UBM Americas

UBM Americas, a part of UBM plc, is the largest business-to-business events and trade show organizer in the U.S. Through a range of aligned interactive physical and digital environments, UBM Americas increases business effectiveness for both customers and audiences by cultivating meaningful experiences, knowledge and connections. UBM Americas has offices spanning North and South America, and serves a variety of specialist industries with dedicated events and marketing services covering everything from fashion, tech and life sciences to advanced manufacturing, cruise shipping, specialty chemicals, powersports and automotive, concrete, hospitality, cargo transportation and more. For more information, visit: www.ubmamericas.com.

Source: Progressive International Motorcycle Shows

UBM Americas Progressive International Motorcycle Shows logo

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