Sung Kang’s "Project Underdog" Ready for the SEMA Show

Actor Partners with SEMA and Shell to Build
the Ultimate “Underdog” Vehicle

DIAMOND BAR, CA – October 31, 2016 – (Motor Sports Newswire) –  Partnering with Shell, featuring Pennzoil, and SEMA, actor Sung Kang has completed his Project Underdog vehicle scheduled to debut at the 50th Anniversary of the SEMA Show in Las Vegas.

Designed to promote youth outreach and inspire the next generation of enthusiasts, the project was completed with the help of three high school students from Alhambra High School in Alhambra, a well as Kang, award-winning vehicle builder Steve Strope and members of the SEMA Garage. Together the team transformed a 1972 Ford Maverick aptly titled “The Underdog” by Kang. Kang first drove the Maverick in the Fast & Furious movie in Brazil and immediately fell in love with the vehicle. Kang feels that “the Maverick has always been underappreciated, overlooked and undervalued… “The Underdog.” But those who love her are loyal forever.”

The project, sponsored by Shell, featuring Pennzoil, and SEMA, highlights automotive education for youth which is an initiative of both companies along with Kang. Following its debut at the SEMA Show, the completed vehicle will be auctioned off to raise money for the SEMA Memorial Scholarship Foundation, which provides financial support to students pursuing careers in the automotive industry.

The build was recorded and shared in a popular online video series filled with raw, behind-the-scenes footage, intimate conversations and real-time progress every step of the way, made possible by SEMA and Shell, featuring Pennzoil.

The final build, which is supported by Shell, featuring Pennzoil, and Ford Motor Company, Samsung, NITTO, GReddy, Rocket Bunny and Facebook, will debut at the 2016 trade-only SEMA Show on Nov. 1-4 in Las Vegas, NV.

To keep up to date on “Project Underdog”, visit Sung Kang’s Facebook page:

To view a promotional video and episodes for for “Project Underdog” on GarageMonkey’s YouTube channel:

About SEMA

SEMA, the Specialty Equipment Market Association founded in 1963, represents the $39.2 billion specialty automotive industry of 6,633 member-companies. It is the authoritative source for research, data, trends and market information for the specialty auto parts industry. The industry provides appearance, performance, comfort, convenience and technology products for passenger and recreational vehicles. For more information, contact SEMA at 1575 S. Valley Vista Dr., Diamond Bar, CA 91765, tel: 909-610-2030, or visit


The term ‘Shell Lubricants’ collectively refers to the companies of Royal Dutch Shell plc that are engaged in the lubricants business. Shell Lubricants companies lead the lubricants industry, supplying more than 12 percent of global lubricants volume.* The companies manufacture and blend products for use in consumer, heavy industrial and commercial transport applications. The Shell Lubricants portfolio of top-quality brands includes Pennzoil®, Quaker State®, FormulaShell®, Shell TELLUS®, Shell RIMULA®, Shell ROTELLA® T, Shell SPIRAX® and Jiffy Lube®.

*Kline & Company, “Global Lubricants Industry July 2015: Market Analysis and Assessment.

Source: Specialty Equipment Market Association

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