The Aftermarket Commits to the Progressive International Motorcycle Shows (IMS) with Increased Participation for the 2017 Tour

25 10 2016

Featuring new opportunities to touch, test, try and buy the latest motorcycle gear, parts and accessories

SANTA MONICA, CA – October 25, 2016 – (Motor Sports Newswire) –  The Progressive® International Motorcycle Shows® (IMS), the motorsports industry’s most powerful method for engaging qualified buyers, is pleased to announce increased commitment and support from leading motorcycle aftermarket brands for its 2017 tour.

Aftermarket brands participating in the 2016-2017 Progressive® IMS tour include some of the most popular and noteworthy in the industry, such as: AGV/Dainese, Arai Helmets Americas, Inc., Bell Helmets, Brembo, Cardo Systems, Chatter Box USA, Club EagleRider, Condor Lifts, Continental Tires, Cortech, Dunlop Motorcycle Tires, Fieldsheer, Garmin, Heidenau Tires, Helmet House, HJC America, Inc., iXS USA, J&M Corporation, K & N Filters, KLIM USA, Mobile Warming, National Cycle Inc., Performance Machine, Inc., Pit Bull, Rinehart Racing, S & S Cycle, Scala Rider, SENA, Shoei Safety Helmet Corp., Tourmaster, Twisted Throttle, UClear, Vance & Hines, Venture Heat, Yuasa Battery Inc. and Cycle Gear, who has returned as presenting sponsor of The Marketplace for a second tour.

Michael Ausec, Director of Sales, Progressive® International Motorcycle Shows®: “We are excited about the increased support from aftermarket brands for the 2017 IMS tour. As an enthusiast myself these brands are a critical attraction and will surely enhance the attendee experience across the tour with new opportunities to touch, test, be educated, and now buy the latest motorcycle gear and aftermarket accessories.”

Cycle Gear has continued its support of IMS as the presenting sponsor of ‘The ‘Marketplace presented by Cycle Gear,’ which is an interactive retail space for motorcycle gear, parts and accessories.  This unique show attraction offers attendees the opportunity to check out the newest products on the market while interacting with factory specialists from leading aftermarket manufacturers.   Cycle Gear Inc. is the country’s largest retailer of motorcycle parts, apparel and accessories with more than 100 store locations in 34 states. Since 1974, the company’s product selection and superior service have catered to the needs of motorcycle enthusiasts. With stores nationwide and an e-commerce website, Cycle Gear provides access and unbeatable prices to riders wherever they are, including IMS Shows.

Brian King, Sr. Vice President of Marketing, Cycle Gear, Inc.: “Cycle Gear is proud to be the presenting sponsor of the Progressive® International Motorcycle Show’s® Marketplace again this year. We’re expanding our presence to include the Cycle Gear megabooth at every event. We will also be featuring our Special Orders Kiosk with an expanded range of over 100,000 items, making. Cycle Gear your one stop shop for all things motorcycle. We look forward to engaging motorcycle enthusiasts all over the country at these events.”

This year, Marketplace brands have the opportunity to bring the retail cycle full circle by closing sales on the show floor at The Marketplace Online Shop display.  The 15′ garage themed display features a customized motorcycle lift, provided by Titan Lifts, outfitted with iPads that will act as a central feature in The Marketplace and allow buyers to purchase products online from participating brands.

Erik Stephens, Founder & CEO, Twisted Throttle: “The IMS Marketplace provides a great forum for us to connect with riders and dealers in the motorcycle industry. There’s no other venue in the USA where riders can see, touch and feel so many of the latest bikes, accessories and gear in so many cities. It’s been a benefit to both our customers and our product development staff to connect and share experiences via the IMS Marketplace.”

Information on additional IMS show attractions will be available in the coming weeks.  The 36th annual tour will kick off on November 18th in Long Beach, CA with seven stops across the U.S.  For a complete listing of IMS dates and information, please visit www.motorcycleshows.com

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About Progressive® International Motorcycle Shows® (www.motorcycleshows.com)

The Progressive® International Motorcycle Shows® offer enthusiasts an all-access pass to the world of motorcycling. Launched in 1982, the tour showcases hundreds of the latest street bikes, dirt bikes, cruisers, scooters and ATVs for new and experienced riders, and gives enthusiasts of all ages the opportunity to check out the latest gear and aftermarket accessories, as well as hours of entertainment. The Progressive® International Motorcycle Shows® is managed by the UBM Americas Powersports Group, a member of the Motorcycle Industry Council.

About UBM Americas

UBM Americas, a part of UBM plc, is the largest business-to-business events and trade show organizer in the U.S. Through a range of aligned interactive physical and digital environments, UBM Americas increases business effectiveness for both customers and audiences by cultivating meaningful experiences, knowledge and connections. UBM Americas has offices spanning North and South America, and serves a variety of specialist industries with dedicated events and marketing services covering everything from fashion, tech and life sciences to advanced manufacturing, cruise shipping, specialty chemicals, powersports and automotive, concrete, hospitality, cargo transportation and more. For more information, visit: www.ubmamericas.com.

Source: UBM Americas

UBM Americas Progressive International Motorcycle Shows logo

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