Transamerican Auto Parts / 4 Wheel Parts Expands Its Partnership with SEMA Data Co-op

24 10 2016

Industry’s largest product database to help drive business growth

DIAMOND BAR, CA – October 24, 2016 – (Motor Sports Newswire) –  Transamerican Auto Parts has announced that the SEMA Data Co-op (SDC) is now a preferred partner in the management and distribution of product data for their Pro Comp, Rubicon Express, Smittybilt, LRG, G2 Axle & Gear, and Poison Spyder brands.  Additionally, the SDC provides product data to power Transamerican Wholesale’s warehouse systems and to 4 Wheel Parts retail stores’ points of sale and web sites.

“The SDC is now the largest openly accessible product database in the industry” said Greg Adler, CEO of Transamerican. “And with over 500 brands of product data already published or in the on-boarding process, they are an important provider of product data to help grow our wholesale and retail businesses.”

Industry owned and operated, the SDC offers a full range of product data management services and support.  These include a custom built online PIMS designed especially for automotive data management using the industry ACES and PIES standards, and an expert team of Data Analysts available to provide support from on-boarding into a DIY toolset, to comprehensive hands-on DIFM data services, all at the lowest possible cost.

Jon Wyly, CEO of the SDC, noted, “The SDC team is highly focused on bringing comprehensive product data coverage to the specialty parts market place, and our partnership with Transamerican Auto Parts will help demonstrate that SDC services are a “must have” for manufacturers in this space.  We also welcome all Transamerican customers to sign up with the SDC for unlimited free data exports.”

Transamerican is a leading manufacturer, distributor, and retailer in the light truck, four-wheel-drive, SUV, and Jeep aftermarket.  4 Wheel Parts is the global leader in off-road, Jeep and aftermarket performance products.  With 75 locations across the US and Canada, 4 Wheel Parts Service Centers install all of the products they sell. With the nation’s largest inventory of off road tires, wheels, lift kits and accessories, 4 Wheel Parts serves customers across the country and around the globe.

To learn more about how to join the SDC, visit www.SemaDataCoop.org or contact Allen Horwitz at AllenH@SemaDataCoop.org or call 888-958-6698 ext. 9.

About SEMA

SEMA, the Specialty Equipment Market Association founded in 1963, represents the $39.2 billion specialty automotive industry of 6,633 member-companies. It is the authoritative source for research, data, trends and market information for the specialty auto parts industry. The industry provides appearance, performance, comfort, convenience and technology products for passenger and recreational vehicles. For more information, contact SEMA at 1575 S. Valley Vista Dr., Diamond Bar, CA 91765, tel: 909-610-2030, or visit www.sema.org.

Source: Specialty Equipment Market Association

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