Motul Innovation Drives Fast Bikes, Dealer Success at AIMExpo

13 10 2016

CYPRESS, CA – October 13, 2016 – (Motor Sports Newswire) –  Motul USA, the industry leader in synthetic lubricant technology, will have an unmistakable presence at the American International Motorcyle Expo (AIMExpo), October 13-16, at the Orange County Convention Center in Orlando, Florida – the largest annual gathering of powersports industry leaders and consumer enthusiasts in North America.

The Motul USA exhibit (#1611) will feature two unique motorcycles that utilize the company’s race-proven motor oil, including:

  • A BMW R NineT, built by Roland Sands Design (RSD)
  • A Beta Motorcycles 2016 250 RR Race Edition, ridden by Nick Davis in the GNCC Racing Series

Motul USA will showcase its complete motorcycle product line, developed specifically for riders who require the best in modern lubricant technology, backed by over 160 years of innovation. In addition to its booth, Motul products will be also prominently displayed in the booths of the Standard Motorcycle Company and the MotoAmerica racing series.

Known for its high quality, competition-proven line of 300V lubricants, Motul produces a full line of synthetic motor oils designed for bikes used in sport riding, cruising, off-roading and touring with its 8100, 6100, and Twin-Syn products. Motul also produces numerous aftermarket products for motorcycles, including shock and fork lubricants, brake fluids and maintenance products that professional racers rely on to win races and championships around the world. In fact, the 300V line was named in honor of the company’s 300th racing victory in 1971.

A brand embraced by global motorcycle manufacturers, race teams and everyday riders around the world, Motul is now focused on growth in the North American market. Over the past year, the company has increased staff and distribution channels to better serve its North American retailers.

“If you are as passionate about powersports as we are, you shouldn’t miss AIMExpo – and we’re thrilled to participate,” said Guillaume Pailleret, CEO of Motul USA. “It’s been our mission to develop motor oil and lubricants that keep consumers’ favorite rides performing at top levels for over 160 years, and we’re looking forward to rolling out a number of innovative new product over the coming months.”

Motul USA recently announced a partnership with Roland Sands Design. Building on a relationship dating back to Roland Sands’ Grand Prix competition career, RSD now carries the full line of Motul products in their retail stores and exclusively fills their custom-built motorcycles with the latest Motul products.


Motul is a world-class French company specialized in the formulation, production and distribution of high-tech engine lubricants (motorcycles, cars and other vehicles) as well as lubricants for industry via its Motultech division.

Motul is also recognized as the specialist in synthetic lubricants. As early as 1971, Motul was the first lubricant manufacturer to pioneer the formulation of a 100% synthetic lubricant for automotive engines, the 300V lubricant, making use of Esters technology and issued from the aeronautical industry.

Throughout the years, Motul has gained experience as an official supplier to many racing teams and manufacturers and collaborates with them to advance motorsports technology.

Motul supports teams in these international competitions:  the 24 Hours of Le Mans, FIA World Endurance Championship, Super GT, Drift, Pikes Peak, Japanese championship Super Formula, Blancpain Endurance Series, Dakar, Tour Auto, Le Mans Classic, MotoGP, World Superbike, World MX, FIM Endurance World Championship, IOM TT, MOTUL FIM Ice Speedway Gladiators World Championship, Roof of Africa and a score of others.

Source: Motul USA

Motul USA Inc




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