Beginning next year, Mobil 1TM, the world’s leading synthetic motor oil brand, will have full primary sponsorships on all four Stewart-Haas Racing premiere series carsat various points during race season
- ExxonMobil will continue to provide Mobil 1 lubricant technology and engineering support to every Stewart-Haas Racing NASCAR driver
- With Tony Stewart retiring, Kevin Harvick will assume lead driver role for Mobil 1 brand
- Mobil 1 brand will also be an associate sponsor of Stewart-Haas Racing’s NASCAR XFINITY Series driver Cole Custer
- The 2017 season marks the 15th year for the Mobil 1 brand as the “Official Motor Oil of NASCAR”
CHARLOTTE, NC – October 7, 2016 – (Motor Sports Newswire) – ExxonMobil today announced it will be extending the Mobil 1TM brand’s sponsorship of Stewart-Haas Racing (SHR) in a multi-year deal.
Beginning next year, Mobil 1, the “Official Motor Oil of NASCAR®,” will provide full primary sponsorships across SHR’s four NASCAR premier series drivers. Kevin Harvick’s No. 4 car, Danica Patrick’s No. 10, Clint Bowyer’s No. 14 and Kurt Busch’s No. 41 will see Mobil 1 full primaries at various NASCAR premier series races throughout the year. At the same time, the Mobil 1 brand will remain an associate sponsor for all SHR drivers at all other races.
“ExxonMobil and Mobil 1 lubricant technology have been integral to my success with SHR and my 2014 Championship, so I’m excited they’re coming back,” said Harvick. “I’m also honored to step in as the lead representative for the Mobil 1 brand both on and off the track.”
Tony Stewart, who has represented Mobil 1 since the brand joined SHR in 2011, is retiring as a NASCAR driver at the end of the 2016 season. He will remain a brand ambassador for Mobil 1 in his role as a team owner, as he co-owns SHR with industrialist Gene Haas, founder of Haas Automation.
Additionally, the Mobil 1 brand will be an associate sponsor of SHR’s new NASCAR XFINITY Series™ for the 2017 season, where Cole Custer will run for rookie of the year.
The company has been providing lubricant technology support to the team since 2011, which helped Stewart and Harvick earn premier series championships for SHR in 2011 and 2014, respectively.
“With two championships already, our partnership with Stewart-Haas Racing has been pushing performance limits since day one. Finishing this year and going into 2017, we’re ready to add more wins and titles to the collection,” said Kai Decker, global motorsports manager at ExxonMobil. “Our engineers are continuously working to advance our lubricant technology and SHR plays a large role in how we test our engine lubricants – ensuring consumers and race fans are getting the best product available.”
After announcing the partnership in 2010, SHR and Mobil 1 engineers began working closely together to tackle racing challenges. The 2017 season continues a collaborative engineering relationship used to develop lubricant packages and push technology limits to new frontiers. This relationship helps the SHR team win races and ExxonMobil continue to improve the performance of Mobil 1 branded lubricants with improved power, fuel mileage, engine efficiency and reliability.
“We’re thrilled to continue our partnership with ExxonMobil for the 2017 race season and beyond,” Stewart said. “They’ve been an incredible partner. “The success we’ve achieved has been greatly helped by Mobil 1 lubricant technology and our engineers working hand in hand with their engineers.”
Including the 2016 season, the partnership with ExxonMobil has led to significant on-track success for SHR, compiling two NASCAR Sprint Cup Series titles, 34 race wins, 140 top-five finishes, 266 top-10 finishes and 28 poles.
Along with its association with SHR, Mobil 1 is entering its 15th year as the “Official Motor Oil of NASCAR.” Mobil 1 is used by more than 50 percent of the teams in NASCAR’s top-three series.
About Mobil 1 in Motorsports
Racing provides the Mobil brand the ultimate testing ground to improve the technology in our range of oils and lubricants. Through each race season, our advanced products go to work in race cars to help improve their performance and efficiency. Mobil 1TM motor oils serve as the lubricant of choice for many of the world’s top race teams who compete in the most demanding and popular motorsports series in the world. The knowledge we gain through these partnerships is integral to how our scientists and engineers develop technologies and constantly push the boundaries.
Today, Mobil 1 is proud to partner with Stewart-Haas Racing in NASCAR’s Sprint Cup Series, McLaren-Honda Formula One team, Porsche, Bentley and TOYOTA GAZOO Racing in the FIA World Endurance Championship, Corvette Racing and Porsche North America’s IMSA WeatherTechSportsCar Championship teams and numerous teams competing in the Pirelli World Challenge.
Along with its status as the Official Lubricant Technology Partner and Official Motor Oil of NASCAR, Mobil 1 serves as the title sponsor of the Porsche Mobil 1 Supercup and the Official Motor Oil of the Sports Car Club of America. Additionally, Mobil 1 technology is used by more than 50 percent of teams in NASCAR’s top three series and ExxonMobil provides Mobil 1 racing oil technology to TRD-supported NASCAR teams. For more information, visit: www.mobil1racing.com.
About Mobil 1
The world’s leading synthetic motor oil brand, Mobil 1™ features anti-wear technology that provides performance beyond our conventional motor oils. This technology allows Mobil 1 to meet or exceed the toughest standards of car builders and to provide exceptional protection against engine wear, under normal or even some of the most extreme conditions. Mobil 1 flows quickly in extreme temperatures to protect critical engine parts and is designed to maximize engine performance and help extend engine life.
Mobil and Mobil 1 are registered trademarks of Exxon Mobil Corporation or one of its subsidiaries.
About Stewart-Haas Racing
Stewart-Haas Racing is the title-winning NASCAR Sprint Cup Series team co-owned by three-time Sprint Cup champion Tony Stewart and Gene Haas, founder of Haas Automation – the largest CNC machine tool builder in North America. The team fields four entries in the elite Sprint Cup Series – the No. 14 Chevrolet for Stewart, the No. 10 Chevrolet for Danica Patrick, the No. 4 Chevrolet for Kevin Harvick and the No. 41 Chevrolet for Kurt Busch. Based in Kannapolis, N.C., Stewart-Haas Racing operates out of a 200,000-square-foot facility with approximately 280 employees. For more information, please visit us on the Web at www.StewartHaasRacing.com, on Facebook at www.Facebook.com/StewartHaasRacing, on Twitter @StewartHaasRcng and on Instagram @StewartHaasRacing.
Source: Exxon Mobil Corporation