Accella's Bullet Liner Teams with Master Off-Road Builder Rockstar Performance Garage for 2016 SEMA

Brand’s New Signature “Bullet Liner” Ford F-150 Raptor Will Be Unveiled in Booth #34275

ST. LOUIS, MO – October 4, 2016 – (Motor Sports Newswire) –  Accella Polyurethane Systems’ Bullet Liner™ team and Rockstar Performance Garage (RPG), the California-based off-road specialists famed for some of the wildest, most extreme vehicle builds in the industry, provided a “sneak peek” into their collective prowess – and newest projects – to be showcased at this year’s SEMA show, November 1-3, 2016 in Las Vegas. Bullet Liner has enjoyed a strong collaboration with Rockstar Performance Garage – and the teams have been working together furiously to dream up and launch their best vehicle build-outs to date. Bullet Liner will unveil its new “super truck” design, the Ford F-150 Raptor, on opening day of the show in the Bullet Liner Booth #34275 in the Main Hall of the Las Vegas Convention Center.

Each RPG and Bullet Liner build pushes the limit on design and off-road performance – and delivers the high-caliber protection of Bullet Liner’s market-leading spray sealant to keep vehicle exteriors looking in top shape regardless of how rough or rugged the adventure gets. This year’s marquee Bullet Liner branded F-150 Raptor will be sprayed from “head to toe” with Bullet Liner’s state-of-art Jet Black elastomer spray finish. Along with the Raptor, SEMA will also showcase the unveiling of the still-under-the-knife Odyssey Battery Hummer. The Hummer will be shielded entirely from front to rear with Bullet Liner protectant in Olive Drab Green transforming the vehicle into a nearly indestructible mobile fortress capable of taking on the most extreme terrain and conditions that man or Mother Nature can conceive. The massive spray project will mark the biggest job in sheer volume that Bullet Liner and RPG have tackled together this year.

Additional Bullet Liner-Rockstar collaborations on other must see vehicles making an appearance at the show include the powerful Razor Logistics Chevy Colorado and the RIPP Superchargers Jeep IronHyde JK.

Bullet Liner’s industry leading polyurea spray sealant finish delivers the most robust protection in the market – guarding against corrosion, scratches, scuffs and surface damage in even the most rugged abrasion and extreme environmental conditions. Infused with Burtin Polymer Laboratories’ technology (the team that pioneered spray-on bed liners over 23 years ago with the first best in class spray-on technology to incorporate a unique color fast capability), Bullet Liner is a go-to heavy-duty coating choice for Rockstar’s toughest jobs.

To gear up for its formal debut at SEMA, the gurus at RPG took the Raptor out for an ultimate road trip – tearing up the terrain at California’s Big Bear Mountain to put it through tough, no-holds-barred “RPG-style” drillls. According to Nicholas Ashby, Rockstar Performance Garage owner and general partner, Bullet Liner’s impenetrable protective coating kept the Raptor in top shape, even after a day of abuse on the trails.

“Working with the Bullet Liner guys has been a solid relationship for Rockstar Performance Garage from day one,” said Nick Ashby. “It’s always great to see their vehicles out on the trail. With Bullet Liner builds, one thing that no one ever worries about is scratches and scuffs. We can blaze new trails over rock or through brush as hard, and as much as we’d like – and with Bullet Liner, after a quick wash, they come back looking in spray new condition.”

“Bullet Liner has been proud to partner up with Nick Ashby and the great group over at Rockstar Performance Garage,” said Dave Wachter, Marketing Manager for Accella Polyurethane Systems and Bullet Liner. “The Rockstar team has been a perfect match for us since day one. These guys do the kind of over-the-top jobs that Bullet Liner was truly made for. Maybe most of our customers won’t put their trucks, jeep or ATV through the same boot camp as Nick and the RPG team, but if they do, Bullet Liner’s high-caliber protection on their bed liner, wheel wells, front and rear fender, cab, or exterior will keep them safe and ready for more action.”

The SEMA Show is the premier automotive specialty products trade event in the world. It draws the industry’s brightest minds and hottest products to one place, the Las Vegas Convention Center, and offers up a glimpse into the biggest and most disruptive design and engineering trends in the industry. We will be located at the Main Booth: 34275 with Vehicle location #1: V257 and Vehicle location #2: V456 (The vehicles are positioned outside the Truck & Accessories Hall).

For more information, please visit Bullet Liner is a division of Accella Polyurethane Systems.

About Accella

Accella shapes ideas that enhance our lives through improved comfort, safety, sustainability and performance. Accella is a leading manufacturer of custom formulated polyurethane systems, and recycled rubber products formed from the strategic combination of Dash Multi-Corp, MarChem, Arnco, Pathway Polymers, Ultimate Systems, RB Rubber, IPS Polymer Systems, Zeus, Premium Spray Products, Coating & Foam Solutions, Burtin Polymer Labs and Quadrant Spray Foam. The polyurethane business is focused on foams, coatings, adhesives, tire fill, sealants and elastomers. The recycled rubber products business manufactures recycled tire crumb, custom colored EPDM granules, custom and rolled matting, equine matting, athletic flooring, playground surfacing and various custom molded products. The company manufactures in nine production facilities across the United States, one in Europe and one in China. To learn more about Accella Performance Materials and Accella Polyurethane Systems go to

Contact: Al Restaino
VP Marketing

Source: Accella Corporation