After 40 Years in Business, Hal’s Harley-Davidson Dealership in New Berlin, Wisconsin is Sold

IRVINE, CA – September 27, 2016 – (Motor Sports Newswire) – Hal’s Harley-Davidson was established in 1959 as J&S Cycles in West Allis, Wisconsin by John and Sharon Sekulich. In 1965, the dealership was relocated to New Berlin, Wisconsin. Hal Topel purchased the dealership in 1978 and renamed it Hal’s Harley-Davidson. Hal’s son, Kirk Topel, joined the business being a motorcycle enthusiast and enjoying riding on the weekends with his father. Kirk shared, “We had the good fortune of meeting George Chaconas of Performance Brokerage Services who introduced us to a highly motivated buyer who had previously purchased a dealership through George and was looking to expand in Wisconsin.”


Sara and Eric Pomeroy acquired Kutter Harley-Davidson in Janesville, Wisconsin through the assistance of George Chaconas. “I told George we wanted to acquire another dealership,” shared Eric Pomeroy. “George introduced us to the perfect Harley-Davidson dealership where I had the privilege of growing up and I was very excited to learn about the opportunity.”

The dealership will continue to operate at its current location at 1925 South Moorland Road in New Berlin, Wisconsin 53151.

George C. Chaconas, the exclusive agent for this transaction and the head of the National Harley-Davidson and Powersports Division for Performance Brokerage Services commented, “Having built strong relationship with Sara and Eric Pomeroy over several years, it brings me tremendous pleasure to help Eric acquire another dealership in the market where he grew up. We feel honored to have represented the Topel family and wish them an enjoyable retirement.”

About Performance Brokerage Services

Performance Brokerage Services, an auto dealership broker, specializes in professional intermediary services to buyers and sellers of automotive, Harley-Davidson and Powersports dealerships.

The company offers a different approach to the automotive, Harley-Davidson and Powersports industries by providing complimentary dealership assessments, no upfront fees, no reimbursement of costs and is paid a success fee only. Performance Brokerage Services gets paid only after the client gets paid.

With over 24 years of experience, the company utilizes an extensive network of industry related accountants, attorneys, hundreds of registered buyers and enjoys longstanding relationships with most of the auto manufacturers and the Harley-Davidson Motor Company. The intermediaries at Performance Brokerage Services have been involved in well over 400 transactions. Pledging loyal and unwavering representation, confidentiality is vigilantly protected during the selling process and after the transaction closes.

With corporate offices in Irvine, California located at 7545 Irvine Center Drive, four satellite offices in Utah, Florida, Texas and New Jersey, and a dedicated Harley-Davidson and Powersports Division, Performance Brokerage Services provides its clients national exposure with local representation. For more information about the services offered by Performance Brokerage Services, visit

Source: Performance Brokerage Services