PEAK Antifreeze & Coolant, BlueDEF Diesel Exhaust Fluid Announce Multi-Year NHRA Commitment

Leading automotive performance brand sees passion
of NHRA audience as key to success

INDIANAPOLIS, IN – September 2, 2016 – (Motor Sports Newswire) –  If you know cars and know racing, chances are you are a NHRA fan.  Old World Industries, LLC – the makers of PEAK Antifreeze & Coolant and BlueDEF Diesel Exhaust Fluid and Equipment, knows cars too and today committed to further supporting NHRA racing, inking a multi-year deal to be “Official Products of the NHRA.”  The announcement is part of the leading automotive brand’s renewed commitment to all things racing.


PEAK Antifreeze & Coolant is already a multi-year sponsor of NHRA legend and 16-time Funny Car champion John Force and this team. PEAK Antifreeze & Coolant and BlueDEF are the current primary sponsor of John Force’s Funny Car and all JFR cars, including Courtney Force, Brittany Force and Robert Hight.  PEAK also supports NHRA Sportsman standouts Jay Payne, Duane Shields, Dan Fletcher, Sherman Adcock,Jr. and Tony Fuller.

“Not only are we fans of the fans, but we are fans of the thousands of drivers and crews that bring the excitement of NHRA Drag Racing to life every week,” said Bryan Emrich, Chief Marketing Officer at Old World. “PEAK returning as an official sponsor of NHRA racing is great for our brand and is also a way for us to say thank you to all that follow and participate in the sport.”

BlueDEF Logo (PRNewsFoto/Old World Industries, LLC)

PEAK Antifreeze & Coolant along with BlueDEF are established brands among race fans nationwide.

“PEAK products have been part of racing for over 40 years,” said Emrich.

PEAK has a deep heritage in the world of motorsports, with involvement ranging from NASCAR, NHRA, Late Model Dirt Racing, IndyCar, Supercross, TORC series and Monster Jam. PEAK offers a wide array of antifreeze products and diesel exhaust fluid that feature patented, advanced technologies allowing for superior protection for all vehicles, both on pavement and off-road. BlueDEF is the number one brand of DEF in the United States and is available nationwide.

“We are very excited to announce that Old World Industries has expanded their involvement in NHRA and is now an official sponsor of NHRA Drag Racing,” said Brad Gerber, NHRA vice president and chief development officer. “NHRA’s most successful and longest lasting partners work both with the sanctioning body (NHRA) and the race teams.”

Old World Industries has supplied the automotive, heavy-duty, and  transportation industries with reliable, quality products for more than 40 years under brand names including PEAK, BlueDEF, Herculiner and Final Charge. The company’s rich history of strong customer relationships and recognition are evidenced in its lasting success.

About Old World Industries 

Old World Industries, LLC is among the largest privately-held companies competing in the automotive aftermarket. The Northbrook, Illinois-based company enjoys a presence in various consumer product markets in more than 50 countries worldwide. Old World’s brands include a full line of PEAK® Automotive Products including Antifreeze Coolant, Motor Oil, Washer Fluid, Electronics and Wiper Blades; BlueDEF® Diesel Exhaust Fluid and Equipment; Victory Blue™ Diesel Exhaust Fluid;  EiKO® Lighting; Final Charge® Heavy Duty Global Extended Life Coolant; Fleet Charge® Fully Formulated Coolant; and HERCULINER® Truck Bed Liner Kits; For more information, please visit

Source: Old World Industries, LLC

Old World Industries