Unique Homage Goes On Display At Sturgis Museum

STURGIS, SD – August 31, 2016 – (Motor Sports Newswire) – The rally may be fading into the rearview mirrors, but the action is just beginning at the Sturgis Motorcycle Museum. The newest exhibit is called “Main Street” commemorating motorcycling’s timeless role in reaching the mainstream. To help the Museum “Honor the Ride” BMW Motorrad has brought a unique concept bike dubbed the R 5 Hommage, straight from Europe for an exclusive U.S. debut.


“Synchronicity… The BMW R 5 Hommage project demonstrates just how well the world of historic motorcycles and the current custom scene are in harmony with one another.” says Sturgis Motorcycle Museum and Hall Of Fame Executive Director Myrick Robbins. “The BMW R 5 Hommage really captures the essential spirit of motorcycling of any era and all genres. Plus, it looks pretty cool, too.”

The BMW R 5 comes to the museum for an extended stay after its U.S. debut at “Skin & Bones” – the custom bike show curated by photographer Michael Lichter at the Buffalo Chip during the Rally. “We are honored that BMW Motorrad has entrusted the Museum to share this unique motorcycle,” adds Robbins.

Back in the 1930s the original R 5 was one of the groundbreaking sportbikes of the era and a defining machine in BMW Motorrad’s illustrious heritage. To mark the 80th anniversary of the original, BMW commissioned this special bike. As befits a custom bike, the homage bike was elaborately hand-crafted from scratch by a couple of European bike building legends, Ronny and Benny Noren: the two brothers have been building tailor-made motorcycles for more than 30 years.

At the core there is an original 500cc two-cylinder engine from a crashed damaged race bike…from there the remaining parts gradually took shape in the Noren brothers’ workshop based on sketches by the BMW Motorrad Design Team. In addition to key styling cues, the brothers incorporated some surprises into the project, including a supercharger!

“At its debut, the R 5 was not only a masterpiece of engineering, the clarity of its lines and the elegance of its proportions also made it stand out clearly from the masses,” says Edgar Heinrich, Head of Design BMW Motorrad. “To this day, the R 5 remains one of the most aesthetically appealing motorcycles in BMW history in my view.”

See the BMW R 5 Hommage for yourself at the Sturgis Motorcycle Museum and Hall Of Fame, 999 Main Street, Sturgis, SD 57785

About The Museum

The Sturgis Motorcycle Museum & Hall of Fame’s mission is to collect, preserve and interpret the history of motorcycling; honor those who have made a positive and significant impact on the sport and lifestyle; and pay tribute to the heritage of the Sturgis Rally. Our vision is to continue as a world-class museum offering comprehensive and educational exhibits and showcasing rare and unusual motorcycles significant to our history and our sport. The Sturgis Motorcycle Museum & Hall of Fame stands out because of the fact that we not only document the history of the machines, we document the history of the people who have shaped and changed the sport and lifestyle. This will be a resource and inspiration for future generations. Honor the Ride… Build the Legacy!

About The BMW Group

With its three brands BMW, MINI and Rolls-Royce, the BMW Group is the world’s leading premium manufacturer of automobiles and motorcycles. As a global company, the BMW Group operates 31 production and assembly facilities in 14 countries and has a global sales network in more than 140 countries. In 2015, the BMW Group sold approximately 2.2 million cars and nearly 137,000 motorcycles worldwide and had a workforce of 122,244 employees.

About The BMW Group In America

BMW of North America, LLC has been in the United States since 1975 and grown to include marketing, sales, and financial service organizations for the BMW brands, including motorcycles; Designworks, a strategic design consultancy in California; a technology office in Silicon Valley and various other operations throughout the country. BMW Manufacturing Co., LLC in South Carolina is part of BMW Group’s global manufacturing network and is the exclusive manufacturing plant for all X5 and X3 Sports Activity Vehicles and X6 and X4 Sports Activity Coupes. The BMW Group sales organization is represented in the U.S. through networks of 341 BMW passenger car and BMW Sports Activity Vehicle centers, 153 BMW motorcycle retailers, 126 MINI passenger car dealers, and 36 Rolls-Royce Motor Car dealers. BMW (US) Holding Corp., the BMW Group’s sales headquarters for North America, is located in Woodcliff Lake, New Jersey. Information about BMW Group products is available to consumers via the Internet at: www.bmwgroupna.com

Source: Sturgis Motorcycle Museum