Bikes Are In My Blood

FORT WORTH, TX – August 2, 2016 – (Motor Sports Newswire) – MAG/Tucker Rocky/Bikers Choice is pleased to announce the launch of the Bikes Are In My Blood™ collection from Speed and Strength®

“It’s not a ‘lifestyle’. It’s written in our DNA. Bikes are in our blood,” says Bruce Parker of Parker Synergies. “It’s the same reason why millions choose to ride with Speed and Strength® every single day. From big twins to race ready super bikes, it’s not about what you ride, it’s why.”


Building on the success of their performance casual category comes the Bikes Are In My Blood™ hoody and vest combination. Featuring a cotton-poly armored hoody and armored canvas vest equipped with an ARMED RESPONSE™ concealed carry system, the hoody/vest retails for $179.95. A matching Bikes Are In My Blood™ SS1310 helmet comes available in three different colorways, retailing at $159.99.


With a retail price point of $149.99, the Soul Shaker™ moto shoes are constructed with a premium top grain leather upper giving it the look and comfort of a skate shoe with molded reinforcements in the toe and ankle, giving it the protection of a purpose-built motorcycle shoe.


The collection also includes the release of the all new SS1310 Under The Radar™ helmet. The matte Black helmet retails for $139.99 (Revised from $159.99) and has a bonus tinted shield included.


Download an exclusive editor package HERE and watch for the Bikes Are In My Blood™ collection on August 1st, 2016 @

For future updates follows Speed and Strength® on Facebook and Instagram

MAG – Motorsport Aftermarket Group builds portfolios of brands and businesses that are recognized for quality, performance and innovation to meet the demands of powersports enthusiasts.

Tucker Rocky/Bikers Choice is a leading national distributor for premier brands of parts, accessories and apparel. Tucker Rocky/Bikers Choice designs, develops and markets equipment and apparel brands.

Speed and Strength® is a motorcycle apparel brand geared toward a broad range of riding segments, providing a fashionable product without having to sacrifice quality or protection.

Source: Motorsport Aftermarket Group