Major Sponsors Include Monster Energy (Official Energy Drink), Valvoline (Official Oil and Lubricants), Oberto Beef Jerky, Maxxis Tires and Vivid Seats
Be The Match® Marrow Transplant Patients to Receive VIP Experience
SALT LAKE CITY, UT – July 16, 2016 – (Motor Sports Newswire) – Action sports legend Travis Pastrana and Nitro Circus have announced its sponsors and presenting partners for the inaugural Nitro World Games, taking place July 16 at Rice-Eccles Stadium in Salt Lake City. This week, fans are pouring into the region to see Nitro World Games, which airs live in the U.S. on NBC primetime. Olympic snowboarder Todd Richards will host; Pastrana and skate icon Tony Hawk will co-host the broadcast. Nitro World Games features the more than 100 of the best athletes in extreme and action sports’ most exciting disciplines including FMX, BMX, skate, scooter and inline.
“We are thrilled to welcome these world class brands to Nitro. We are grateful for their support of the first ever Nitro World Games, which will help us put on an event like no one has ever seen before,” says Mike Porra, Nitro Circus CEO, creative director and co-creator of Nitro World Games. “Like everyone involved with Nitro Circus, our sponsors are committed to leading the progression of the action sports competition, starting this weekend at Nitro World Games.”
Nitro World Games sponsors include Monster Energy (the official energy drink), Be The Match, Valvoline (the official oil and lubricants), Oberto Beef Jerky, Maxxis Tires and Vivid Seats. Partners will present three of the seven gold medal events including:
- BMX Best Tricks: Presented by Be The Match
- FMX Motocross: Presented by Valvoline
- FMX Best Tricks: Presented by Monster Energy
“We’re psyched to have media and activation partners like Super ATV, Dynacraft, Diehard Tires, Mothers Waxes and Polishes, Nerf Rivals, Dollar Shave Club, Hexbug, KT Tape, and Active Rideshop,” said Travis Pastrana, Nitro Circus co-founder and co-creator of Nitro World Games.
Nitro World Games will welcome patients from Be The Match for a one-of-a-kind VIP experience. “Nitro World Games is a great opportunity for Nitro Circus to give back to these patients who are going through a tough time,” says Pastrana. The non-profit organization manages the largest and most diverse marrow registry in the world and saves lives through transplants. Each patient, who has received a bone marrow donation, and members of their family will get early access to the event, a track tour, Nitro World Games merchandise and a meet and greet with athletes.
Nitro Circus, NBC Sports, Utah Governor Gary R. Herbert and the Utah Sports Commission rocked the sports world in December 2015 when they announced the inaugural Nitro World Games. Created by Michael Porra and Travis Pastrana, this complete reinvention of action sports competition will feature new formats and never before seen tricks. Each event will be a final round with everything on the line, creating intensity on the track, energy in the stadium and must-see television for viewers.
The Nitro World Games is also a marquee destination event. Fans who want to experience the excitement in person can purchase tickets to the July 16 final. The Nitro Club VIP package is the next best thing to an all access pass at $79 per person (plus applicable service fees). These exclusive passes include the best seats in the house as well as a pre-event track walk. Nitro Club pass holders will also receive a souvenir lanyard.
About Nitro Circus:
Named #22 on Forbes magazine’s 2015 list of “America’s Most Promising Companies,” Nitro Circus continues to position itself as the world’s leading youth action sports & entertainment brand. From humble beginnings in 2003 – with Jeremy Rawle, Gregg Godfrey and soon to be action sports superstar Travis Pastrana producing DVDs from a Utah garage — to a smash TV series which has aired in over 60 countries, Nitro Circus has exploded to global popularity. In 2012, Nitro Circus: The Movie, featuring cast members from the hit television series, was released in cinemas worldwide. In 2015, Nitro Circus announced a partnership with NBC Sports Ventures. The multi-year strategic alliance will feature TV specials and series programming airing nationally in the U.S. on NBC and NBCSN as well as streamed on NBC Sports Live Extra.
The TV show was transformed by action sports industry guru, now current CEO, Michael Porra into a must-see live event in 2010, creating the global touring phenomenon that is Nitro Circus Live. Since its inaugural Australian trek six years ago, the show has travelled the globe, obliterating box office records and cultivating a legion of diehard fans. Nitro Circus has now rolled across five continents, blown away over two million fans and sold out shows in the United States, Canada, Europe, Australia, China, Japan, the Middle East and South Africa. After close to 100 shows globally in 2015 and with a packed 2016 touring schedule ahead, Nitro Circus is the world’s most successful action sports touring brand.
About the Utah Sports Commission:
The Utah Sports Commission is a not-for-profit, 501c3 charitable organization created to foster national and international amateur sports competitions to be held in the state of Utah, which will enhance the quality of life of all Utah citizens and strengthen Utah’s presence in the worldwide sports community.