Key Powersports and Motorcycling Cities to Lead 36th Annual Progressive International Motorcycle Shows Tour

SANTA MONICA, CAJuly 14, 2016 – (Motor Sports Newswire) –  The Progressive® International Motorcycle Shows® (IMS), the motorsports industry’s most powerful method for engaging qualified buyers, today announced show dates for its 36th annual tour. Seven key U.S. markets were selected in partnership with the key OEM and sponsor brands to attract the largest number of powersports enthusiasts, emerging new riders, and the highly desirable under 35 year old audience.

Beginning in November 2016 through February 2017, the tour is supported by 15 of the leading two, three and four wheel vehicle manufacturers, the world class Ultimate Builder Customer Bike Show, Vintage Bike  Clubs, and other main show attractions.  The seven shows coincide with the launch of the 2017 model year, giving hundreds of thousands of consumers a first look at the new vehicles and the opportunity to evaluate and purchase premier aftermarket parts, accessories and gear.

Tracy Harris, Senior Vice President Powersports Group, UBM: “We’re thrilled to announce the 2016-2017 Progressive International Motorcycle Shows U.S. tour schedule. The dates reflect a strategically chosen roster of cities, with tour stops in the states leading the way for new unit sales nationwide.  These 7 IMS stops have proven track records, delivering attendees that are affluent and ready to purchase, engaged with the sport and lifestyle, and influenced by the brands they meet.”

The title sponsor of the 2016-2017 IMS tour is Progressive® Insurance, a supporter of the Shows since 2004 and now title sponsor of the tour through 2020. Progressive® is the #1 motorcycle insurer and has been serving customers for more than 50 years.

Scott Hall, Motorcycle Product Manager, Progressive®Insurance: “We look forward to hitting the road for this tour every year. Our title sponsorship of the Progressive® International Motorcycle Shows® allows us to interact with passionate riders across the country and show them what Progressive’s all about. In working closely with our partners at UBM and Match Marketing Group we’re able to give motorcycle enthusiasts of all ages a unique, interactive experience that you won’t want to miss.”

The upcoming tour will have an increased focus on motorcycle manufacturers to create an engaging show experience for a wide audience of enthusiasts across the country. Motorcycle riders and powersports fans from coast to coast will have the opportunity to experience hundreds of new street bikes, adventure/dual sports, dirt bikes, cruisers, scooters, ATVs, and more.

Major manufacturers and key supporters tour include brands that have partnered with IMS since the tour launched in 1982. Charter partners on tour include BMW, Harley-Davidson, Honda, Kawasaki, Suzuki and Yamaha who are joined by BRP|Can-Am, Ducati, Indian, KTM, Royal Enfield, Slingshot, Triumph and Victory, among others.

The 2016-2017 Progressive® International Motorcycle Shows® tour schedule is as follows:

  • Long Beach, CA:November 18-20, 2016, Long Beach Convention Center
  • New York, NY: December 9-11, 2016, Jacob Javits Convention Center
  • Washington D.C.: January 6-8, 2017, Washington Convention Center
  • Dallas, TX: January 13-15, 2017, Kay Bailey Hutchison Convention Center
  • Cleveland, OH:January 27-29, 2017, I-X Center
  • Minneapolis, MN:February 3-5, 2017, Minneapolis Convention Center
  • Chicago, IL:February 10-12, 2017, Donald E. Stephens Convention Center

Media Days are scheduled to take place in Long Beach and New York, showcasing the latest new vehicles and product debuts. For more information visit

About Progressive® International Motorcycle Shows® (

The Progressive® International Motorcycle Shows® offer enthusiasts an all-access pass to the world of motorcycling. Launched in 1982, the tour showcases hundreds of the latest street bikes, dirt bikes, cruisers, scooters and ATVs for new and experienced riders, and gives enthusiasts of all ages the opportunity to check out the latest gear and aftermarket accessories, as well as hours of entertainment. The Progressive® International Motorcycle Shows® is managed by the UBM Americas Powersports Group, a member of the Motorcycle Industry Council.

About UBM Americas

UBM Americas, a part of UBM plc, is the largest business-to-business events and trade show organizer in the U.S. Through a range of aligned interactive physical and digital environments, UBM Americas increases business effectiveness for both customers and audiences by cultivating meaningful experiences, knowledge and connections. UBM Americas has offices spanning North and South America, and serves a variety of specialist industries with dedicated events and marketing services covering everything from fashion, tech and life sciences to advanced manufacturing, cruise shipping, specialty chemicals, powersports and automotive, concrete, hospitality, cargo transportation and more. For more information, visit:

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