GLENDORA, CA – July 9, 2016 – (Motor Sports Newswire) – K&N Engineering, a worldwide leader in the manufacture of washable filters and air intake systems, has signed an agreement with NHRA to become the Official Filter and Air Intake of NHRA, it was announced today by NHRA officials.
“K&N has been a terrific partner of NHRA Drag Racing for many decades and we are proud to name K&N the Official Filter and Air Intake of the NHRA,” said Brad Gerber, NHRA vice president and chief development officer. “Through announcements like these, K&N continues to reinforce its elite level of commitment and dedication to the greater NHRA racing community.”
The NHRA Official Sponsorship increases K&N’s commitment to NHRA Drag Racing. The company was recently announced as the title sponsor for this weekend’s K&N Filters Route 66 NHRA Nationals at Route 66 Raceway near Chicago and is the longtime sponsor of the popular K&N Horsepower Challenge, a lucrative bonus event for NHRA Pro Stock teams held each April during the national event in Las Vegas. The company also provides primary and associate sponsorships for several NHRA pro and sportsman race teams.
“We’re thrilled to become the Official Filter and Air Intake of NHRA,” said Tony Yorkman, sports marketing manager, K&N Engineering. “We’ve had great success in marketing our products through partnerships with the NHRA in the past. The fan base of NHRA Drag Racing represents a great match with our targeted customers. With greater visibility in the NHRA Mello Yello Drag Racing Series through this official sponsorship, we look forward to generating even more awareness and recognition for the K&N brand.”
Located in Riverside, Calif., K&N Engineering is a world class filtration company selling air filters, oil filters, and air intakes in more than 30 countries. The company invented the reusable high flow cotton air filter in 1969 and has been perfecting the technology ever since. K&N sells more than 5,000 products designed for cars, trucks, motorcycles, engines, and industrial applications. For more information about K&N, please visit www.knfilters.com.
About National Hot Rod Association
Headquartered in Glendora, Calif., NHRA is the primary sanctioning body for the sport of drag racing in the United States. NHRA presents 23 national events featuring the NHRA Mello Yello Drag Racing Series, NHRA Lucas Oil Drag Racing Series and NHRA J&A Service Pro Mod Drag Racing Series. NHRA provides competition opportunities for drivers of all levels in the NHRA Summit Racing Series and the NHRA Drags: Street Legal Style presented by AAA. NHRA also offers NHRA Jr. Street for teens and the Summit Racing Jr. Drag Racing League for youth ages 5 to 17. In addition, NHRA owns and operates five racing facilities: Atlanta Dragway in Georgia; Auto-Plus Raceway at Gainesville in Florida; National Trail Raceway in Ohio; Lucas Oil Raceway at Indianapolis; and Auto Club Raceway at Pomona in Southern California. For more information, log on to NHRA.com, or visit the official NHRA pages on Facebook, YouTube and Twitter.