Simpson Continues Push for Racing Safety Around the World with Sponsorship of Wolf Racing Cars

NEW BRAUNFELS, TX – April 7, 2016 – (Motor Sports Newswire) –  Simpson Performance Products continues a push for racing safety around the world as the primary sponsor and safety partner for the prestigious Italian-based sports car manufacturer, Wolf Racing Cars.

Established in the USA in 1959, Simpson is a global leader and innovator in racing safety. Simpson’s portfolio of racing teams and drivers includes many of racing’s elite in GT3, NASCAR, NHRA, USAC, WRC, WRX and many other forms of racing. Simpson’s helmets, racing suits and head and neck restraints are worn in endurance, off road, circle track, drag and sports car racing events in the United States, Europe, Australia, Italy and numerous other countries. The Simpson brand portfolio includes the legendary HANS device and technology-driven Stilo helmets.

“We are honored to be selected as the official safety sponsor for Wolf Racing Cars,” said Chuck Davies, Chief Executive Officer for Simpson Performance Products. “We look forward to chartering this newest chapter in racing for Simpson with the winning team of Wolf Racing Cars, and to our mutual goal of making racers safer.”

“We are very proud of this agreement with Simpson, one of the most important companies and most famous brands in Motorsport,” said Giovanni Bellarosa, Team Principal for Wolf Racing Cars. “We view Simpson as the perfect partner for Wolf Racing Cars. Both brands began at the top in F1 in the Seventies and Eighties, and share the same passion for Motorsport. This partnership is an incredible achievement for us, considering the benefits that can be derived from growing and developing together.”

Simpson’s safety products have been responsible for saving lives and reducing injuries for countless drivers and teams. Racing athletes rely on the confidence that comes from knowing their safety equipment will perform as well as their cars when put to the test.


Simpson is a portfolio company of Bruckmann, Rosser, Sherrill & Co. (“BRS”).  The Company was founded in 1959 and is the leading provider of critical Motorsports safety equipment. Backed by best-in-class technical expertise, the Company has built a loyal following in the Motorsports community among both professional and amateur drivers. Simpson’s comprehensive selection of advanced safety products includes head and neck restraints, helmets, racing suits, seat belts, off road vehicle seats, window nets, parachutes, racing gloves and footwear.


Wolf made its appearance in the world of motor-racing back in 1976 when Canadian Walter Wolf founded Walter Wolf Racing. The team took part in four editions of the World Formula 1 Championship between 1976 and 1979, competing with several drivers including Jody Scheckter, Jacky Ickx, Chris Amon and Arturo Merzario. Three wins, including one at the debut, 1 pole position, 2 fastest lap of the race awards, 13 podiums and 79 points defined that period. In addition to the Formula 1 commitment, in 1977 Wolf built a closed-wheels Can-Am challenger and in 1978 a Formula 3 single seater was produced in collaboration with Dallara. The Wolf brand, with its characteristic golden-black livery made its comeback in 2009, when the Italian team Avelon Formula, led by Giovanni Bellarosa purchased Wolf’s rights and began an innovative project, the Wolf GB08. The car, a class CN2 Sport Prototype powered by a 2 liters Honda engine opened a new era in the category, reaching 53 wins, 49 pole positions, 47 fastest laps and 8 titles all over the world from 2010 up to now.