“Sponsorship of JGL Racing and Corey LaJoie Highlighted by Activation Efforts”
TUSTIN, CA – March 18, 2016 – (Motor Sports Newswire) – Youtheory, the leader in nutritional dietary supplement manufacturing, is proud to announce its partnership with NASCAR driver Corey LaJoie and his JGL Racing organization for the 2016 NASCAR XFINITY Series season. Youtheory will serve as the primary sponsor of the No. 24 Toyota entry of JGL Racing for a portion of the 2016 Xfinity Series season. The brand will also activate the sponsorship during key races to introduce the youtheory effect to a broader spectrum of race fans.
“As we enter our third year working within NASCAR, we are thrilled to sponsor Corey LaJoie and accompany him on his journey,” said Darren Rude, CEO of the youtheory brand manufactured by Nutrawise. “As innovators in the health & wellness category, we’re excited to activate our sponsorship at a deeper level and reach the NASCAR fan base during the race weekend through exciting engagements that are true to the youtheory experience.”
The partnership kicks off with the March 19th event at Auto Club Speedway where LaJoie will pilot the No. 24 Youtheory Toyota. The eight race program will resume in July 1st at Daytona International Speedway followed by July 16th at New Hampshire Motor Speedway, August 19th at Bristol Motor Speedway, October 1st at Dover International Speedway, November 5th at Texas Motor Speedway, November 12th at Phoenix International Raceway and concluding in the season finale on November 19th at Homestead-Miami Speedway.
As part of the sponsorship agreement, Youtheory’s brand will be activated throughout the in-field and amongst surrounding tailgate areas along with pit row banner displays at each sponsored race event and event signage throughout race track. The No. 24 XFINITY racecar will feature full-on primary sponsor branding rights throughout the hood, upper quarter panels and TV panel. Additionally, all of Corey LaJoie’s team apparel will boast Youtheory’s logo and will be mentioned in all driver and crew interviews.
“It is with great honor that we welcome Youtheory to JGL Racing and specifically this Young Guns program,” added James Whitener, owner of JGL Racing. “Corey has been a great addition to our team this season with our Young Guns program and the addition of Youtheory will only strengthen that program. We look forward to working with everyone associated with Youtheory and providing them with a tremendous product on and off the track.”
Nutrawise is a leader in nutritional dietary manufacturing based in Tustin, California. Nutrawise is focused on health and beauty with its youtheory brand. The entire youtheory line of beauty products, including youtheory Advanced Collagen, youtheory Revive and youtheory Tumeric, are sold in over 50,000 retailers and health stores nationwide. We put principles and people first, while providing the highest quality products, service and value to our customers. For more information, visit http://www.youtheory.com, like us on Facebook and follow us on Twitter.
About JGL Racing
JGL Racing fields two entries in the NASCAR Xfinity Series as it continues its growth in the NASCAR arena. Led by successful entrepreneur James Whitener, the Denver, North Carolina based team prides itself in its proven product both on and off the track. For JGL winning isn’t a dream, it is a pursuit, a mission and it will happen. Many teams are out on the track as a hobby or fulfilling a dream to be in NASCAR. Our team wants to compete at the highest levels with one goal in mind, winning. Each team member shares this mission. We ask that our partners share it too. In 2016, Dakoda Armstrong will pilot the No. 28 Toyota for JGL Racing while a mix of young drivers will pilot the No. 24 Toyota. The team looks to expand on its relationship with its manufacturer, Toyota, and provide a first class product both on and off the track for all of its partners. For more information, visit JGLRacing.com
About Corey LaJoie
Corey LaJoie (born September 25, 1991 in Kannapolis, North Carolina) is an American stock car racing driver. Son of two-time NASCAR Busch Series champion Randy LaJoie. He was a development driver for Richard Petty Motorsports. LaJoie started his racing career 1996, competing in kart racing events; winning 19 times on both dirt and asphalt tracks. He moved in 2003 to the INEX Bandolero series, scoring twelve wins and winning the series’ Summer Shootout Championship. LaJoie began racing Legends cars in 2005, and in 2006 moved to the Aaron’s Pro Challenge Series, where he won 10 of 12 races that year.