ROCKFORD, MI – March 4, 2016 – (Motor Sports Newswire) – Bates Footwear has announced a new partnership with Tucker Rocky/Biker’s Choice, a leading distributor of aftermarket parts and accessories for motorcycles, ATVs and UTVs. Tucker Rocky/Biker’s Choice will carry the 2016 Bates Footwear PowerSports Line.
“We are extremely pleased to be joining forces with Tucker Rocky/Biker’s Choice,” said Julie McCauley, Bates Footwear Marketing Manager. “Since the launch of our PowerSports footwear in late 2015, we’ve been working to develop our dealer network to get our products in front of more motorcyclists. To secure distribution at this level not only helps us achieve that goal, but also makes a strong statement that we are committed to this industry and we’re here to stay.”
The full Bates PowerSports Line, which includes the Adrenaline, Beltline, Taser and Marauder boots, will be available through Tucker Rocky/Biker’s Choice dealers beginning in March 2016. Bates drew upon its experience making tactical and military footwear to create a line of motorcycle boots that not only offer performance and protection, but also all-day comfort on and off the bike.
“We are proud to be a partner with Bates Footwear,” said Tucker Rocky/Biker’s Choice Apparel Segment Director, Brent Ash. “Bates has an impressive history of making quality footwear since 1885, and has demonstrated a long term commitment to our marketplace with their new PowerSports Line. We feel that their products will appeal to a wide range of motorcyclists across the country.”
The Bates Footwear PowerSports Line will be on display during Daytona Bike Week on the Biker’s Choice Rig at Bruce Rossmeyer’s Destination Daytona.
About Bates Footwear
Founded in 1885, Bates is one of the largest suppliers of footwear to the U.S. federal government and Department of Defense, providing men and women in uniform with everything from dress shoes to tactical boots. Built on a rich tradition of quality craftsmanship, Bates has applied the brand’s dedication to market-leading innovations to offer a new choice in motorcycle footwear. Learn more at www.batesfootwear.com.